Would you watch a 10 minute ad on TikTok? (this might be history)

Saw the TBWA\Chiat\Day copywriter post about this, and of course, I had to watch it!

Note at the time of this post on 2/17/23 at 4:30pm pacific…they have 4.7M views!

This is a GREAT example of an advertiser really getting TikTok! They didn’t do some lame tour of their hotel…instead they totally entertained while showing key things about the Hilton brand that most Hilton lovers would identify with! Loved the ending and rewards points (Hilton fan here!) I thought they did a great job!!!

The link in bio leads to this…which of course is awesome for them to collect and identify their audience!