It’s come to light that Elon is looking to charge a more expensive Twitter Blue for $20/month. This comes with a blue checkmark. While I no longer will see the blue checkmark as verification if that comes to pass, will your companies pay to keep their checkmarks?
That’s assuming the companies you are working for have checkmarks. If they don’t have checkmarks, are they excited that for only 20/month they can have a blue checkmark?
Absolutely not. I’ve always been of the opinion all accounts should be “verified” and publicly shown that in some form. Unfortunately, the blue check mark turned into some sort of sudo status symbol for whatever reason.
I know friends that played in the NFL & NHL that can’t even get verified on Twitter & other platforms. So who are they verifying?
At least at one point Facebook had the grey & blue check marks for brands/businesses that was publicly displayed to show that YES. These brands are who they claim to be. But then they took that way for whatever reason.
I agree with @eternalkaz that if you can just pay for it, what does it really verify other than you paid $240 per year to have a blue check mark. Pointless–Other than to Twitter who has always been hemorrhaging money.
For sure Phyllis. Of course the reports don’t say where they got that information (to protect the informant I’m sure), but they did give a hard date of Nov 7 to get things done. So we’ll see pretty soon what they plan to do.
Verification made some semblance of sense back when it was meant to identify figures of public importance and/or journalists, so that one could verify something was from a real account and not a copycat.
That meaning has definitely shifted and become useless. I only have a blue check because I was a journalist and my employer got it for me—I had way less of a presence or influence on the platform back then, yet if I were to apply for one now, I’d never get one. Heck, if @madalynsklar doesn’t have one, what does it even mean???
But truly—I don’t think having people pay for it is smart, either.
Maybe do a whole new structure, as many have suggested:
one “free” level of just having verified that you’re a real person (like on Amazon reviews!);
one additional level to indicate you’re a Twitter Blue user (so, just calling it what it is—“hey, we paid”—instead of implying the person might be worth listening to);
a totally different level for “public figures” that, again, is not paid for, and that needs to be granted, not applied for.
I have also seen people throw out different colors for different areas of fields. But I think your 3 layers are a good idea. I don’t think Twitter saw the demand that it wanted from Twitter Blue and I think Elon thinks that verification is the only way to entice people to pay for that platform.
In that way with the $8/month and increased demand he could be trying to weather the storm of massive ad spend dropping on the site.
I really like this idea/structure @christine! Very similar to what Facebook had years ago as well. Makes the most sense to me and provides what it should provide from a publicly facing POV with being “verified.”