Which stats matter when choosing an influencer? [poll]

Which stats matter when choosing an influencer?

  • Amount of followers
  • Amount of engagement
  • Reputation with brands
  • Price

0 voters

3 Likes

I would add alignment with the brand - i’ve seen some really bad use of influencers that ends up looking fake as there is no alignment between product and person.

3 Likes

Alignment is THE biggest thing to consider honestly. Nothing else matters as much as that, regardless of numbers. Reaching the RIGHT people is best!

2 Likes

I chose “reputation with brands” but that’s not really what I meant—
what I truly think is number one is “reputation with THEIR OWN AUDIENCE.”
An influencer has no influence unless their reputation with their own audience is solid.

3 Likes