With more than 110 million signups in just over a week…brands, celebs, your mom and dad PLUS LOTS of social media managers are all there!
Now what? Are you regularly visiting? OR was it a land grab to get your username only to discover it was tied to your Instagram username?
Did you grab and go…or are you finding value?
According to Gizmodo and NBC News, data from Sensor Tower and Similarweb indicates a drop off in attention from users.
Sensor Tower Data suggests that on Tuesday and Wednesday, daily active users dropped 20% from Saturday while time spent on the platform fell 50% from 20 minutes to 10 minutes. Similarweb’s data reportedly paints a picture equally as grim as daily active users dropped 25% from a peak on July 7 to Monday, while time spent on the app dropped over 50% from 20 minutes to 8 minutes.
Meta spokesperson says "our focus now is on ensuring stable performance, delivering new features and continuing to improve the experience in the coming months.”