🎥 Watch Expert Insights: Performance Marketing vs Brand Marketing

Join Agorapulse’s Darryl Praill and Lisa Sharapata of The Arbinger Insitute in an Expert Insights discussion on Performance Marketing vs Brand Marketing on Tuesday, March 7 at 1 pm ET for a live conversation

With the economic downturn, COVID, and the move toward direct-to-customer and social media marketing, CMOs are now under more pressure to ‘do more with less.’ It’s no longer enough to show an increase in brand awareness. It’s now equally, if not more, important to prioritize activities that tangibly improve the bottom line. Darryl and Lisa will dive in!

Lisa Sharapata, The Arbinger Insitute
With over 20 years of marketing experience, Lisa is passionate about creating growth strategies, building brands, and executing comprehensive, customer-centric initiatives to create a predictable revenue model.

Recognized by CIOLook as one of the 10 Most Influential CMO’s to Follow in 2023, Demand Gen Report as the 2021 B2B Vanguard and B2B Innovator and by DMN as a “Woman to Watch,” Lisa is leading the charge for a better B2B buying experience.

Lisa is currently the CMO of a The Arbinger Insitute – a global leadership development and culture transformation organization that helps leaders and teams shift their mindsets to drive organizational changes that lead to exceptional results. Before this, Lisa was the CMO at BoostUp.ai, a Revenue Technology (RevTech) company, VP of Global Marketing at MindTickle (Sales Enablement Tech), VP of Demand and Content Strategy at 6sense (RevTech), and the Senior Director of Brand Experience at Aprimo. She is also an advisor for Hushly and a Co-Founder and Board member of the PEAK Community.**

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