UTM Best Practices

My agency and I are new to Agorapulse and would love any best practices or use cases you’ve found helpful when it comes to your campaign tracking URLs! I’ve set a campaign for links we send through via community management but when it comes to content we share on a daily basis, I’m torn on best practice.

Either labeling all in a catch all of “agorapulse” or creating a tracked link for every single post we share across every single client with a unique “campaign” field. That seems like it may not be the best use of time or tracking, as we most about every other day for nine clients.

So… when sharing organic content that includes a link - what do you recommend to use for the tracked link “campaign”? Appreciate any recommendations!

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