Every year, we do a retrospective on the marketing data of the year, and this year is no different. Each day, I’ll post one of the 12 Days of Data - enjoy!
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12 Days of Data, Day 1: Slack, Discord, and private social media communities.
Looking at Slack, Discord, and Telegram.
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Discord go vroooooom
- 1.2 million new Discord servers started in 2022
- 54,000 new Slack servers started in 2022
Although I’m not surprised since Slack is more business its easier to see why the number is much lower. While Discord servers come and go like cookies.
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@cspenn Just dipping my toes into the data you’ve been cranking out. Very interesting and excited to see some of that organic discussion I saw around brands and their interactions on Insta.
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That instagram engagement rate is so sad.