The Rise of AI for Social Media Managers: Leveraging ChatGPT and Claude-2 (Jonathan Mast)

Jonathan Mast

Social media managers have a challenging task - creating fresh, engaging content daily across multiple platforms to attract and retain followers. The emergence of AI tools like ChatGPT and Claude-2 provides exciting new opportunities to make this process faster, easier, and more effective.

The Social Media Manager’s New AI Sidekick

Content creation is the heartbeat of social media management. Although constantly pumping out fresh, engaging posts, blogs, captions, and more taxes, even the most creative teams. Just keeping up with daily demands can burn out writers. What if AI could help?

Exciting new AI tools like ChatGPT and Claude-2 are poised to become social media managers’ new virtual assistants. These conversational AIs can rapidly draft and ideate content with just a short text prompt. While they have limitations, they enable scaling high-quality social content creation like never before.

With the right human guidance, AI-generated drafts and ideas can kickstart and enhance the
content process. Combined with supplementary AI tools that feed real-time data, social teams may find endless new ways to leverage AI for efficiency and inspiration.

In this article, we’ll explore how ChatGPT, Claude-2, and other AI can provide social media managers with fresh superpowers. From quick post drafts to evergreen blog ideas, AI looks ready to take on content creation’s heavy lifting - while humans provide the finesse. It’s an emerging partnership between man and machine that forward-looking social teams should start exploring now.

Let’s dive in to see how AI can become social media managers’ new sidekick, multiplying capabilities while retaining each brand’s unique voice. The future of social content is AI-augmented.

Key Takeaways

The emergence of AI writing tools like ChatGPT and Claude-2 offers new opportunities for social media managers to streamline and enhance their content creation workflows.

Some key lessons covered in this article include:

● Use ChatGPT for quick drafts and brainstorming based on prompt descriptions. Claude-2 for more accurate, up-to-date information citing sources.

● Feed real-time data into ChatGPT and Claude-2 from tools like Perplexity AI and Harpa AI to overcome limitations in awareness.

● Provide very specific, detailed prompts to get better results from these AI tools…

● Combine ChatGPT and Claude-2 to leverage both for different strengths: ideation versus accurate, timely information.

● These AI tools as assistants to aid human creativity, judgment and editing - not as complete solutions.

By incorporating ChatGPT, Claude-2, and supplementary AI in thoughtful ways, social media managers can unlock new levels of efficiency and effectiveness in engaging content creation.


ChatGPT burst onto the scene in late 2022 as a remarkably adept conversational AI. While it has some clear limitations, ChatGPT can generate high-quality long-form content on a wide variety of topics with just a short text prompt. Many social media managers are already using it to draft compelling social media posts, blogs, and other content.

The key benefit of ChatGPT is its ability to take a few sentences describing the desired content and return thoughtful, nuanced paragraphs or even full articles. The AI attempts to match the style and voice requested, though the results still require editing. Overall, ChatGPT represents a powerful brainstorming and drafting tool to jumpstart quality content creation.

Claude-2, developed by startup Anthropic, improves upon ChatGPT in important ways. Claude has more up-to-date knowledge, refuses unreasonable requests, and provides sourcing for facts. This makes it better suited for drafting accurate, informative content. Claude can be prompted to write social media posts around trending topics and current events. It cites sources so content creators can verify facts.

Sample Prompt Template

Here is a prompt template with [VARIABLES] that social media managers can use to leverage these AI tools:

I need a social media post crafted for the following specifications:

Target Audience: [TARGET_AUDIENCE]
For example, fitness enthusiasts, busy moms, tech geeks, young professionals, dog lovers, etc.

Tone/Style of Writing: [TONE/STYLE]
For example, humorous, inspirational, educational, conversational, professional, playful, etc.

Topic: [TOPIC]
For example, the benefits of a healthy lifestyle, tips for remote work, upcoming tech trends, pet care advice, etc.

For example, short (under 50 words), medium (50-100 words), or long (100-200 words).

For instance:
CTA (Call To Action): [SPECIFIC_CTA]
Incorporate Quote: [QUOTE_TO_INCLUDE] (if any)
Mentioned Brand/Product: [BRAND_OR_PRODUCT] (if promoting something)

For example, avoid using certain words, highlight a special event or specific phrases to be included.


Here are some tips for social media managers looking to utilize these AI tools:

● Use ChatGPT for quick content ideation - describe the tone, length, and goal of the content needed and let the AI generate a first draft.

● Ask Claude-2 to write posts about newsy topics and trends. Verify the facts are correct.

● Edit any AI-generated content extensively for tone, concision, accuracy, and originality.

● Rephrase prompts for the AI if you don’t get the results you want. Being very specific helps.

● Never use AI content as-is - add your own flair, analysis, and connecting of ideas.

● Combine the strengths of both tools depending on your needs for a given project.

Feeding AI Tools Real-Time Data

A key limitation of conversational AI tools like ChatGPT and Claude-2 is their lack of access to current, live information from across the internet. Since these models were trained some time ago on fixed datasets, they do not have real-time awareness.

Social media managers can overcome this by using additional AI tools to feed timely data to ChatGPT and Claude-2 when generating content. Two options are Perplexity AI and Harpa AI.

Perplexity AI is an AI-powered search engine with a conversational interface similar to ChatGPT. However, it provides citations and sources for the information it returns. This makes it useful for fact-checking and gathering reputable sources on current events, statistics, company information, and more. Sources found in Perplexity can be fed into a ChatGPT or Claude prompt to ensure accurate, up-to-date information.

Harpa AI is a Chrome extension that uses AI to monitor websites, track changes, and automate other online tasks. For social media managers, Harpa can monitor news sites, company blogs, industry publications, and other sources. It can then feed real-time updates to ChatGPT and Claude-2 when asking them to write posts about those companies or topics.

By combining these tools, social media managers can create a workflow where real-time data is retrieved by Perplexity and Harpa, verified via sources, and then channeled into content generated by ChatGPT or Claude. This allows AI assistants to incorporate current facts, announcements, trends, and news even though they cannot search the web themselves.


Q: Is it ethical to use AI like ChatGPT and Claude to generate social media content?

A: Using these tools responsibly with proper attribution and editing is generally considered ethical. However, completely passing off AI content as original human writing would be unethical. AI should be used as an assistant, not a replacement for human creativity.

Q: What are the limitations of ChatGPT and Claude-2 for social media managers?

A: Limitations include lack of real-time internet awareness, potential factual errors, need for editing, and inability to perfectly capture branded tone/voice. AI cannot fully replace human judgment.

Q: How can I ensure the content these AI tools generate is factually accurate?

A: Additional tools like Perplexity AI allow fact-checking via sourcing. Always verify key facts, statistics, and information independently when using AI-generated content.

Q: What types of social media content work best with ChatGPT and Claude-2?

A: Longer form content like blogs, narratives, and background info. Also, quick ideation and drafts of posts/captions. Although always require human review and editing.

Q: Will these AI writing tools replace social media managers?

A: Unlikely any time soon. While AI can aid productivity, human creativity, judgment, strategy, and empathy are still essential in social teams. AI is best used as an assistant. The rise of ChatGPT, Claude-2, and inevitable future iterations pave an exciting path for social media managers to create engaging, informative content faster than ever before. With human guidance, creativity, and editing, AI promises to make generating high-quality social content at scale more attainable than ever.

Exploring an AI-Augmented Future

The promise of AI is upon us. While still early, tools like ChatGPT and Claude-2 foreshadow a new era of leveraging artificial intelligence to augment human creativity. For social media managers, the opportunities to craft more content faster and ideate engaging new angles are too powerful to ignore.

Of course, care must be taken to use these tools responsibly and ethically. AI should enhance, not replace, the human touch. But the time is now to start experimenting and finding ways to incorporate AI that align with your brand voice and content goals.

Be daring - give ChatGPT a test prompt and see what develops. Feed Claude-2 a topic and skim for useful nuggets. Try combining them with real-time data tools as outlined. Slowly build AI content creation into your workflows.

The results may surprise and inspire. And you’ll be ready to fully leverage the next wave of AI when it arrives. With some guidance and imagination, your new virtual assistants are ready to help unlock social media content at new scales. The future calls - it’s time to start exploring an AI-augmented path to more engaging social experiences.

Jonathan Mast @jonathan2
Jonathan Mast is a seasoned digital marketing expert and entrepreneur with over 25 years of experience in the industry. Throughout his career, he has helped hundreds of businesses generate thousands of qualified leads and increase their online presence through effective digital marketing strategies.

In addition to his expertise in digital marketing, Jonathan has spoken internationally on sales, marketing, and leveraging AI tools. Jonathan specializes in helping service companies be found, make connections, and create new opportunities online.

With over 30 years of experience as an entrepreneur, Jonathan has a wealth of knowledge and experience to share with his clients.

Throughout his career, Jonathan has consistently demonstrated a dedication to staying up-to-date on the latest trends and techniques in digital marketing, allowing him to provide his clients with the most effective and timely strategies to help them grow their businesses. His dedication to helping businesses succeed has made him a sought-after resource in the industry, and his expertise has helped countless companies grow and thrive.

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