🎥 Tamsen Webster on Persuasion

Tamsen Webster is an author, speaker, and messaging strategist. Her keynote address at #SMMW22 is titled, “The Logic of Emotion: How to Make Inaction Impossible.”

We asked Tamsen what blocks people from taking actions they want to take, how we can be sure we’re trying to persuade the right people, and which emotional buttons are best (and worst!) to push when prodding people into action.

Find Tamsen at https://www.tamsenwebster.com.

Check out our coverage of Tamsen’s keynote here.

Christine Gritmon @christine
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