When is the best time to do strategy?
@phylliskhare blocks time and brainstorms with the client. Middle of the day working with clients. Caffine helps for meeting thoughts!
@dewieirigjones in Wales working with clients 11pm to fit Mountain Time
@deb happens in the afternoon but would rather do it in the am
@linaburgjeremy works with smaller businesses…happens in onboarding with clients. Noon-2pm is the most common time. He’s not normally ready to go until after he swims!
Creativity on demand…
@phylliskhare in the school materials there is a document that tell you how to jump-start your creativity!
@linaburgjeremy reads a lot…something usually ‘pops’…now he uses a notebook everywhere … good ideas come in the car.
@deb gets great ideas in the car and tries to drive and write notes in her notebook
Don’t edit ideas
walk in nature - don’t listen to podcasts
daydream in the shower
unicorn pixie dust creative ideas…see the worksheet!
Here’s the worksheet @Phyllis shared!
We chatted about Community Management Strategy with @linaburgjeremy
interesting content community is interested in
engage the community
honor and elevate the community
Look at pain points client is having and take those and that’s the script for the sales process.
Get in the community and identify the pain points.
You are helping people…not selling them!
Look at your own behavior as a consumer! Does it solve your problem?
@dewieirigjones suggested going to competitor painpoints because same painpoints go across the whole niche. You can steal them for yourself.
Also ask why didn’t I buy that product?
@dewieirigjones says it the same as creating content.
would I click on that or would I not?
@phylliskhare quoted spending 40% of your time should be spent on marketing
Talked about “selling” vs. “helping” or “offering”
Need resources for people who don’t like selling
@amykpsh talked about the need to educate clients BEFORE they become clients.
She does this with free education in the community for micro small rural business. After the classes, she sends them home with a checklist…then she checks in on how they are doing with the checklist…they frequently decide they need help and don’t want to do it so they become clients.
@phylliskhare mentioned Social Media Audit is a great way to gain new clients! We’ve got a great template that can help
adds a QR Code or shortlink and it leads to a personalized loom video where she walks people through her findings