Job Title: Strategist, Paid Media
Company: Fathom
Location: Cleveland, OH
Here at Fathom, we strive to build unparalleled partnerships with our clients. In that pursuit, our Paid Media team is actively looking for a Strategist to join our dynamic group of digital marketers.
Strategists on our Paid Media team act as subject matter experts, working directly with our enterprise-level clients to advance their paid media strategy, develop robust campaign plans, and measure and maximize impact to their business.
We are seeking a candidate who specializes in paid social with experience and interests in other solutions, like paid search and display advertising, as well.
A successful Strategist brings a strong bias for action, drive to succeed, and an analytical mindset, always testing and learning to grow performance.
A Strategist on the Paid Media team will contribute in the following ways:
- Strategic consulting: Identifying and proposing campaign opportunities, based on business, market, and industry insight, to executive-level points of contact
- Campaign planning: Completing audience research and segmentation planning, selecting of channel mix, and outlining messaging strategy
- Goal setting and ROI modeling: Setting business-level and campaign-level goals for campaign launches and outlining our approach to measuring success
- Performance management: Assessing and responding to campaign performance in order to glean insights and drive growth in performance
- New business acquisition: Acting as a subject matter expert throughout our sales process to secure new business for the team
- Leadership and development: Coaching junior-level team members to advance our expertise as a team
Requirements
We’re looking for candidates who have experience in the following areas:
- 3-5 years of relevant professional paid media experience
- Experience in several of the following channels and platforms, with an emphasis on paid social:
- Paid social: Facebook, Instagram, LinkedIn, Snapchat, Pinterest, Twitter, TikTok, Nextdoor
- Programmatic display: Google Ads, Basis, The Trade Desk
- Paid search: Google Ads, Microsoft Ads
- Industries with a longer buying cycle, including B2B and healthcare
- Management of $1M+ annual media budgets
- Third-party tools for campaign launch, management, and reporting
- Developing detailed testing plans, including A/B and multi-variant testing
- Advanced measurement approaches and tools, like offline conversion tracking, conversions APIs, and attribution modeling
Benefits
We offer both traditional and unique employee benefits. As a member of our team, you can take advantage of the following:
- Health, dental and vision insurance
- 401(k) with company match
- Flexible hours and work from home opportunities
- Summer Friday’s
- Paid holiday leave from Christmas Eve through New Year’s Day
- Paid sabbatical
- Paid parental leave
Additional benefits include company-paid life insurance and short-term disability; an annual charity contribution match; a learning grant for professional development and training; gym access, and paid pet bereavement.
Fathom is an equal opportunity employer.