The Social Media/Public Relations Coordinator will be responsible for portraying the Department’s vision throughout various social media platforms. The candidate will need to create positive connections between the department and the public. Under direction of the Department’s public information officer, the candidate will post content on social media as well as respond to social media comments and messages.
Unless otherwise provided, this position is part of the Classified Service of the County and is assigned to the Mid-Management/Supervisory Bargaining Unit for labor relations purposes.
Individuals who are in a full-time classification position are required to serve a twelve-month probationary period, which may be extended an additional six months for a total of eighteen months. The probationary period does not apply to unclassified positions.
Incumbents may also be subject to overtime, standby, callback, weekend, holiday and shift assignments as identified in their MOU (Memorandum of Understanding).
The Job Task Analysis provides information detailing the physical and functional demands of the classification. For the complete job task analysis, visit the Risk Management website at Risk Management - Stanislaus County under the “Disability” tab.
- Act as the Public Relations Coordinator as part of the Media Relations Unit for the Department;
- Coordinate with members of the department to educate, inform and engage members of our community on various media platforms;
- Participate in coordinating the Department’s marketing and media campaigns to raise awareness;
- Engage the community through social media discussions to enable proactive and positive interactions;
- Lead the department’s media training and messaging guidelines in accordance with best practices;
- Maintain appropriate data and compile engagement reports;
- Develop marketing strategies and concepts and campaigns to create an open dialog with the community;
- Develop, create and produce video/media projects for officer training, educating and informing the public, and community outreach/involvement;
- Build and maintain community relationships, partnerships with other agencies, community groups, civic organizations and business in person and online; and
- Analyze, research, and prepare a variety of reports for the Office of the Sheriff.
- Minimum Qualifications (Skills, Abilities, Knowledge, Education/Experience)
- Develop, plan, direct, and manage one or more public information functions;
- Analyze, interpret, and evaluate staff reports, new laws, regulations, and codes relevant to the community/public information field and other assigned duties;
- Ability to adjust to changes in priorities and balance short term needs with long term strategic initiatives;
- Accurately carry out oral and written instructions;
- Communicate effectively;
- Work independently with minimal supervision;
- Ability to plan & coordinate photo & video shoots;
- Ability to conduct interviews;
- Ability to follow through on project management;
- Maintain confidentiality;
- Write clearly and concisely;
- Promote positive relationships with citizens and partners;
- Ability to develop relationships within the department and with other law enforcement agency public information officers;
- Respond to the public in a tactful and courteous manner; and
- Strong attention to detail.
- English grammar, spelling and proper punctuation;
- Principles and practices of community/media relations and public information, including conduct of media relations relative to public-sector agencies;
- Pertinent State, Federal, and local laws, codes, and regulations relating to law enforcement, public release of information, and Public Records Act requests;
- Methods of report preparation and presentation;
- Basic knowledge of video editing software;
- Social media analytics;
- Social media channels and the target audience for each;
- Knowledge of pertinent State, Federal, and local laws related to media relations and law enforcement;
- Understating of Crime Prevention Strategies;
- Social media analytics; mainstream social media channels and the target audience for
- each; Current social media platforms; and
- Proficiency in MS Office (Word, Excel, Outlook and Power Point).
- We recognize your time is valuable, please only apply if you meet the following required qualifications.
Completion of at least twenty (20) college semester units in Administration of Justice, Journalism, Communication, Marketing, Business, Public Relations or a similar field; AND Six (6) months experience managing law enforcement social media accounts OR
One (1) year experience managing social media accounts for a business, government agency, or public figure.
Proof of education is required for verification purposes at the time of application. Applicants who are unable to submit proof must call 209-567-4412 to make other arrangements before 5 pm on the final filing date. Failure to submit proof or make other arrangements before the final filing deadline will result in disqualification.
Applicants must possess and maintain a valid California Driver’s License and remain free from repeated preventable accidents.
In addition to the minimum qualifications, applicant screening will focus on the following desirable qualifications. Please list any of these qualifications you may have within the “Duties” section of the online application.
An Associates Degree in Administration of Justice, Journalism, Communication, Marketing, Business, Public Relations, or a similar field.
Application and Selection Procedures
APPLICATION PROCEDURES/FINAL FILING DATE
Applications cannot be submitted later than 5:00 p.m. on the final filing date. Make your online application as complete as possible so a full and realistic appraisal may be made of your qualifications.
Resumes will not be accepted in lieu of a completed application.
Attaching your resume and cover letter are an optional feature for those who wish to do so in addition to completing the required application. Information on your resume and cover letter will not substitute for the education, work experience and required fields on the County application. The online County application is the primary tool used to evaluate your job qualifications.
Most County recruitments consists of the steps detailed below and are governed by Merit Principles. The examination process ensures that all applicants are given the same opportunity to gain employment within Stanislaus County.
Application Review and Screening. Applications are carefully screened based on information provided. Those who submit incomplete applications that lack relevant qualifications or do not submit all required documents will not be invited to move on.
Written Examination. Applicants will be invited to participate in a written exam that tests knowledge for the position.
Oral Examination. Applicants are invited to a panel interview in which they will be evaluated by County subject matter experts.
Eligible Lists. Candidates who pass the examination will be placed on an eligible list for that classification. Eligible lists are effective for six months, but may be extended up to eighteen months.
TENTATIVE RECRUITMENT SCHEDULE
Application Deadline: March 15, 2022
Oral Examination: Week of March 28, 2022
Note: The eligible list generated from this recruitment may be used to fill future extra-help, part-time and full-time vacancies throughout Stanislaus County.
Final appointment will be conditional upon successfully passing a County paid pre-employment drug screening (if applicable for position) and a job-related background investigation.
Some positions may require possession or the ability to obtain, and maintenance of a valid California Driver’s license or the ability to utilize an alternative method of transportation when needed to carry out job related essential functions.
Stanislaus County supports the good health of its workforce. More information is available at http://myclubwellness.org
Cell phones are typically incompatible with the online application format or browser. We recommend using a desktop or laptop computer. If you are still having technical difficulties, please call NEOGOV at 1-855-524-5627.