Social Media Strategist - NIKE Global -Reprise Digital - Portland, Oregon Metropolitan Area

Job Title: Social Media Strategist - NIKE Global
Company: NIKE Global -Reprise Digital Portland, Oregon Metropolitan Area
Location: Portland, Oregon Metropolitan Area

The Client

NIKE Inc. is the world’s leading designer, marketer, and distributor of authentic athletic footwear, apparel, equipment, and accessories.

Founded by Bill Bowerman and Phil Knight in 1972, Nike has grown over the last 50 years into one of the most valuable, most loved and most emulated brands in the world, singular in its ability to create cultural conversation within the world of sports and fashion and far beyond.

Nike’s mission is to bring inspiration and innovation to every athlete* in the world; a mission expressed every day through product design, digital and physical retail consumer experiences, and brand communications.

Initiative has recently been appointed Nike’s agency of record for Global Media, responsible for strategy, integrated media planning for Nike’s multi-region integrated brand and product campaigns. As part of the integrated Initiative team, Reprise will deliver best-in-class paid and organic social strategy and activation services for Nike.

Partnering with Nike is an extraordinary opportunity requiring extraordinary talent. Our vision is to build the best integrated team connecting brand and performance to deliver best in class outcomes. The Nike Initiative Global team will be a highly diverse team, attracting the sharpest emerging and established media experts across all disciplines in the industry. With the chance to grow and do great work people all over the region will see, admire, and respond to.

*If you have a body, you are an athlete.

Job Responsibilities

  • Actively publish on behalf of our clients across core Nike Global handles; currently includes (but not limited to) 18 channels across 5 primary platforms and 3 emerging platforms
  • Test and publish all global social organic posts, with agility, operational excellence, and flawless execution
  • Manage usage calendar for rights expiring content and remove content from platforms when rights expire
  • Manage project tracker, inclusive of metadata governance for creators/partners and consistency across all organic social posts
  • Support real-time and weekend publishing for key sport/campaign moments for the brand
  • Develop a deep understanding of client’s brand and tone to embody the voice of the brand
  • Provide guidance on social posting cadence by platform according to industry best practices and the client’s needs
  • Surface audience observations and relevant social platform updates to drive insights for clients and agency partners
  • Provide your own expertise and perspective on social media best practices and produce POVs for internal teams as well as clients
  • Provide inspiration and innovative uses for social media platforms to internal media and strategy teams to bring first to market opportunities to the client
  • Build strong relationships with organic clients, paid social, project management and analytics teams, internally and with client-specific partners, to complete client work efficiently
  • Stay up to date with the latest social media trends, emerging platforms, audience behaviors and platform best practices
  • Collaborate with the social strategy team and associated IPG agencies on ad hoc projects to help drive new business opportunities for Reprise

Desired Skills & Experience

  • 1-2 years of community management and social strategy experience
  • Experience in mining insights, building social strategies, planning editorial calendars, community management and social reporting preferred
  • Demonstrated enthusiasm for digital marketing with strong working knowledge of the social media landscape
  • Team player who can balance multiple workstreams while collaborating effectively and communicating clearly
  • Confidence in executing tasks independently, working with remote team members, and interacting with peers and senior executives within Reprise and at partner agencies
  • Deep knowledge and expertise across all social media channels (Facebook, Instagram, TikTok, Twitter, Snapchat, Reddit, YouTube, etc.)
  • Experience with native publishing on social platforms preferred and CMS platforms (e.g., Sprinklr, HootSuite, SproutSocial) is a bonus
  • Passion for sports and engrained in sneaker culture is preferred

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected]

About Us

Why join us: You’ll work hard, grow and recharge. Our diverse business offers various opportunities to grow your career across Paid Search, Paid Social, SEO, eCommerce, and Strategy, amongst others. We provide tools to support your career ambitions that include mentorship programs, learning modules and professional skills trainings. You’ll have the opportunity to drive social impact with our Diversity, Equity, and Inclusion Council to create meaningful change in our communities.

In addition to working with some of the world’s most dynamic and recognized brands, you will enjoy incredible benefits such as unlimited time off, multiple health/wellness days, extra-long holiday weekends, various perks, discounts, and benefits provided by our clients and an incredible office culture.

All U.S. Mediabrands employees must be fully vaccinated against COVID-19 or have an approved accommodation.

Find out more

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