Job Title: Social Media Strategist II
Location: United States (Remote)
At ACT, Your Work Makes a Difference
Education has power – a power that changes lives forever. It creates opportunities that lift up individuals, their families, and sparks societal change that echoes through generations to come. From our grassroots we have fought the good fight for equity in education, and we remain devoted to helping anyone who struggles to access that power. This is what matters to us and we must do better – we’ve never been more sure of our purpose.
ACT team members are part of an organization dedicated to a mission that has never been more important: Helping people achieve education and workplace success. Advancing that mission within our organization, by helping our team members achieve education and workplace success of their own, is core to our values.
We want our team members to have the well-being and confidence they need to do their best work, in an environment where both they and ACT thrive. To support this, our total rewards include company paid life insurance, medical, dental, vision, flexible spending accounts, 403B with company contributions, paid holidays, paid time off, and so much more.
We are seeking a Social Media Strategist II to help us fulfill our mission of helping people achieve education and workplace success. The Social Media Strategist II plays an integral role in communications strategy, external engagement, and social media content creation. As a Social Media Strategist II, you will develop and implement detailed social communications strategies and tactics for projects, activities, and brand presence to position ACT’s strategic messages and priorities. You will craft, write, and edit external social media plans and content aligned to projects, initiatives, enterprise priorities, as well as connected to press releases, blog posts, opinion editorials, and newsletters. You will elevate the ACT brand through social media strategy and engagement, ensuring that stakeholders and customers understand our mission, vision, and story.
Location: Remote with preference for the Social Media Strategist II to be located in Washington D.C. metro area.
The finalist will be hired at the salary and level commensurate with their qualifications. For this position, we anticipate offering an annual salary in the range of $60,000 to $75,000. ACT manages salaries within the range based on relevant factors including, skills, experience, and internal equity. This position is not incentive eligible.
What you will be working on:
- Coordinate and implement detailed social media strategies and tactics for projects, activities, and brand in alignment with internal departments and external contractors to position ACT messages and priorities for digital engagement, working in close collaboration with social media marketing to achieve mutual goals
- Coordinate social media activities, including cultivating and sustaining relationships with key influencers who can help advance ACT’s messaging, storytelling, and strategic priorities
- Work in collaboration with media relations and marketing colleagues to ensure that project plans, strategies, timelines and content development are aligned
- Review and ensure ACT’s social media strategy for thought leadership is up-to-date and evolves as the landscape changes
- Manage and develop social media engagement strategy, social content creation, social media and digital monitoring and research, collaboration with vendors, and reporting aligned to communications priorities and social media strategy
- Create and report out on success metrics for social media thought leadership content
- Write copy for social media and thought leadership
- Propose and execute new ways of creating and distributing digital content that expands ACT’s reach and impact
- Stay up to date on social media best practices and tips ensure accuracy of approach for ACT priorities, projects, social media presence, and share information as appropriate with colleagues
This could be the job for you if you have (minimum requirements):
- A minimum of 3 years of experience working with social media strategy and community management
- Experience and extensive knowledge of online social media platforms, Linkedin and Twitter specifically
- Skilled in creating, editing, and promoting written and visual content for digital media
- Adept at juggling many projects at once while working cross-functionally on a focused set of outcomes
- Familiarity with content optimization systems or processes and tagging and tracking communications across multiple channels
- A deep understanding of messaging and PR best practices
- Strong creative interests to develop innovative content that is informative and transformative
- Ability to work and communicate effectively with individuals inside and outside the organization, including strong writing skills and to develop and maintain professional relationships with staff at media outlets
- Ability to provide a writing sample, such as an article, press release, blog post, fact sheet, newsletter, etc., if requested
- Ability to manage change and navigate positively in an environment experiencing change at a fast pace
- Prioritizes needs and experiences of customers and puts them at center of decision making
- Bachelor’s degree in English, Journalism, Education, Communications, or other related area of study, or an equivalent combination of education and experience from which comparable knowledge and abilities can be acquired
It’s a plus if you have:
- Experience in education industry and working for nonprofit organizations with a passion for education and workforce development
- Understanding of/experience with the intersection of media relations and digital communications
- Understand of state and federal government relations and implications for communications activities
- Success in developing online communities of advocates and influencers
- Experience working at a PR Agency
When ACT was founded in 1959, it disrupted the assessment industry with a new approach to helping students better understand their readiness so they could take steps to improve it. By leveraging our expertise and authority in assessment and research, we will again disrupt the industry—helping more people learn, better measure their progress, and improve their navigation through life’s transitions.
More than ever before, ACT is fulfilling its mission of helping people achieve education and workplace success. We’re doing it by pushing the boundaries of learning innovation through the work of our people, who we call team members because we’re all in this together.
We know transformation does not come without challenge. That’s why ACT invests in a variety of experiences for team members to strengthen their connections, explore ideas, learn from customers, and celebrate success.
Learn more about working at ACT at act.org!