Social Media Strategist I - United Wholesale Mortgage - Pontiac, MI

Job Title: Social Media Strategist I
Company: United Wholesale Mortgage Pontiac, MI
Location: Pontiac, MI

The Social Media Strategist will work closely with brand owners, designers, animators and fellow social experts to create and implement a comprehensive strategy across paid and owned social media channels to promote and protect UWM. For this role, we’re looking for someone with experience in both social strategy development and execution, with the drive and capacity to lead brand-level social media efforts, stay on the leading-edge of trends and technologies, and advocate for new approaches that advance our brand(s) and their goals.

As a Social Media Strategist, you’ll be responsible for long-term planning and daily content development. You’ll maintain a cross-channel content calendar, posting the right content at the right time to maximize interaction and grow social’s impact on brand reputation and loyalty. You’ll build and nurture our online communities, identify brand advocates and implement processes and procedures to regularly test, measure and improve digital performance.

If you’re looking to work with a supportive team of marketing experts, receive mentorship, build an industry-leading brand, and make a real, measurable impact, this is the perfect opportunity for you!

What You Will Be Doing

  • Developing and managing social strategies, including:
  • Conducting social audits of our brands and competitive set
  • Developing or refining social media playbooks with guidelines for brand engagement
  • Working collaboratively with Digital Analysts and Project Owners to define messaging, tone and audience
  • Creating and implementing comprehensive long- and short-term strategic communications plans that meet business needs
  • Maintaining content calendars
  • Defining and executing paid social media campaigns
  • Engaging audiences and owning reputation management
  • Developing content ideas and briefing creative teams for creative assets
  • Providing ongoing testing plans, measurement and analysis of social campaigns; Delivering insights-driven reporting and optimization recommendations
  • Staying informed on social media platforms, user trends, best practices, and new capabilities
  • Proactively identifying opportunities to innovate and test new capabilities and/or platforms in order to meet brand goals

What We Need From You

  • Bachelor’s Degree with 3+ years of social strategy development and execution
  • Solid understanding of social media landscape and best practices; experience planning for organic and paid campaigns
  • Ability to identify big picture goals and connect to social media tactics and executions
  • Test and learn mentality with a strong understanding of social campaign evaluation metrics
  • Proactive learner with strong ownership skills; ability to self-direct and manage multiple projects
  • Attention to detail
  • Team oriented, works collaboratively with others to achieve team goals
  • Ability to maintain confidentiality


Ready to join thousands of talented team members who are making the dream of home ownership possible for more Americans? It’s all happening on UWM’s campus, where our award-winning workplace packs plenty of perks and amenities that keep the atmosphere buzzing with energy and excitement.

It’s no wonder that out of our six pillars, People Are Our Greatest Asset is number one. It’s at the very heart of how we treat each other, our clients and our community. Whether it’s providing elite client service or continuously striving to improve, our pillars provide a pathway to a more successful personal and professional life.

From the team member that holds a door open to the one that helps guide your career, you’ll feel the encouragement and support on day one. No matter your race, creed, gender, age, sexual orientation and ethnicity, you’ll be welcomed here. Accepted here. And empowered to Be You Here.

More Reasons You’ll Love Working Here Include

  • Paid Time Off (PTO) after just 30 days
  • Additional parental and maternity leave benefits after 12 months
  • Adoption reimbursement program
  • Paid volunteer hours
  • Paid training and career development
  • Medical, dental, vision and life insurance
  • 401k with employer match
  • Mortgage discount and area business discounts
  • Free membership to our large, state-of-the-art fitness center, including exercise classes such as yoga and Zumba, various sports leagues and a full-size basketball court
  • Wellness area, including an in-house primary-care physician’s office, full-time massage therapist and hair salon
  • Gourmet cafeteria featuring homemade breakfast and lunch
  • Convenience store featuring healthy grab-and-go snacks
  • In-house Starbucks and Great Lakes Coffee Roasting Company
  • Indoor/outdoor café with Wi-Fi


All the above duties and responsibilities are essential job functions subject to reasonable accommodation and change. All job requirements listed indicate the minimum level of knowledge, skills and/or ability deemed necessary to perform the job proficiently. Team members may be required to perform other or different job-related duties as requested by their team lead, subject to reasonable accommodation. This document does not create an employment contract, implied or otherwise. Employment with UWM is “at-will.” UWM is an Equal Opportunity Employer.

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