Social Media Strategist - ESAB · Denton, TX

Job Title: Social Media Strategist
Company: ESAB
Location: Denton, TX

Job Description:

This position is part of the Global Marcom team; the main responsibilities are to lead and manage the strategy and execution of social media channel strategies and programs. This role will be responsible in creating social media content and building meaningful business relationships with influencers across the globe. These efforts will support established user journeys and key brand messaging points that tie into ESAB’s strategic marketing initiatives.

Key Duties & Responsibilities:

  • Create global social media strategies and build editorial teams with representatives from different departments and different regions
  • Create content that is consistent in style and tone, concise, search-engine-optimized, and actionable to assist in providing an excellent user experience while staying within the framework of ESAB’s brand
  • Support and implement on-the-page and off-the-page SEO strategies
  • Build and manage meaningful business relationships with ESAB influencer
  • Responsible for creating a pipeline of new ESAB influencers
  • Write social media content for new product campaigns, promotions, and on-going strategies
  • Work closely with the Manager of Content Strategy to create a holistic content strategy that includes all inbound digital tactics and uses SEO as an underlying framework
  • Provide writing support on other marketing initiatives that are outside of the websites

Knowledge, Skills & Abilities:

  • Bachelor’s degree journalism, communications, or marketing, 8 yrs. of relevant work experience will be considered in lieu of a degree.
  • Welding experience is nice to have, but not needed
  • Knowledge on Cision, Agorapulse, Meltwater, Moz, BrightEdge, SEMrush or similar social media, SEO, influencer outreach tools
  • 7+ years of result driven social media and tiered influencer outreach campaigns for mid to large size brands
  • Experience leading social for brands with a global presence
  • 7+ years of content writing for digital tactics including social media, web, and paid search
  • Strong experience in building business relationship with influencers
  • Strong web writing samples required
  • Solid writing, editing and proofreading skills in English
  • Solid understanding about how web and social media content needs to be written for web consumption
  • Strong knowledge about on-the-page and off-the-page SEO tactics
  • Experience in sourcing content through a journalistic approach of interviews and questions posed to internal and external stakeholders
  • Experience (and comfort/confidence) in interviewing and being in front of the camera
  • Experience using analytics, SEO tools and user testing to optimize content
  • Experience writing for both brand marketing and direct marketing initiatives a plus
  • Experience collaborating with different cross functional teams a plus
  • Knowledge about user experience principles or methodologies a plus
  • Experience working within open-source and enterprise CMS a plus
  • Would like to add something about social for eCommerce a plus

Up to 25% travel is required

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