Social Media Strategist - Coyne PR · Parsippany, NJ

Job Title: Social Media Strategist
Company: Coyne PR · Parsippany, NJ
Location: Coyne PR

About Coyne PR

Coyne Public Relations, a top 20 public relations agency in the United States, representing many of the world’s most respected companies, is looking for a Social Media Strategist to join our agency. Coyne is an independent agency that has achieved double-digit growth for the past ten years. We were named 2019 North American Creative Agency of the Year and have the distinction of being a 2020 PRWeek Best Place to Work. We pride ourselves on our award-winning work culture offering continuous career growth opportunities at an established agency with a startup mentality. At Coyne, we believe that work/life balance is an essential part of the equation, including working in the office, remotely, or any combination that works for you.

Here’s What You’ll Be Doing

Coyne is looking for a Social Media Strategist who can speak digital, social media and influencer marketing to join our growing Social Media team. The ideal candidate can command a room with in-depth knowledge of today’s digital landscape, top social platforms and influencer trends. The Social Media Strategist is a big picture thinker that is able to clearly and concisely provide counsel on best practices – from organic content or paid recommendations, to influencer partnerships and social promotions. The candidate has a creative eye for digital content and is a proactive idea generator. This role supports the team’s overall client strategy, acting as the go-to social media resource for clients. The Social Media Strategist oversees campaign management, including social media content, advertising, crisis and influencer, and can effectively cross-sell services to clients and prospects. The candidate should be personable, highly motivated, have experience building and managing a team of junior staff members, and be comfortable working in a fast-paced environment.

**Here are the specifics **

  • Oversee social media plan development, execution and reporting
  • Social media account management within integrated teams
  • Lead creative sessions and opportunistic idea generation
  • Client relationship management and communication
  • Budget management
  • Content calendar development and management
  • Social media advertising
  • Influencer partnership contracting, negotiations and management
  • Crisis communications
  • Digital measurement/KPIs
  • Proficient with digital, social media and influencer platforms
  • New business development
  • Management of junior staff

What you should have

  • Bachelor’s Degree
  • 7+ years of agency experience in PR, social media, digital and/or influencer
  • Experience working with large scale brands, specifically in the travel, hospitality and/or consumer industries
  • Ability to think strategically and creatively and be a problem solver
  • A strong understanding of the digital landscape and ability to guide your team to deliver results-driven activations
  • Experience mentoring and developing a staff
  • Outstanding written and oral communication and presentation skills

What We Offer Employees

  • Competitive salary
  • Robust health and welfare benefits
  • Unlimited paid time off
  • Unlimited sick days
  • 401K plan
  • Training at every level
  • Summer Fridays

Find out more