Social Media Strategist - Beutler Ink - United States Remote

Job Title: Social Media Strategist
Company: Beutler Ink
Location: United States Remote

Do you think in terms of reach, impressions, engagement, and audience growth through creative approaches? Awesome, in search of a professional social media expert who loves supporting social media service offerings including paid and/or organic social media strategies across platforms such as Facebook, LinkedIn, Twitter, TikTok, Instagram, YouTube, Pinterest, and others.

Beutler Ink (aka BINK) is a mid-size, fully distributed strategic creative agency, with a growing team of 20+. For more than 10 years, we have helped emerging brands and industry trailblazers tell their stories through engaging content, dynamic brand strategies, and an honest approach to reputation management, including our unique embrace of Wikipedia.

BINK seeks a Social Media Strategist to join our Creative Strategy team. The Social Media Strategist (SMS) will work on internal and client social media accounts; track and contextualize online discussions involving clients’ brands; learn and emulate our clients’ social media voices; and contribute to creative and on-brand social media campaigns for clients. The SMS will anticipate client needs and help us proactively deliver on them. This role will measure and report on results, and use data to pivot as the client needs dictate. SMS collaborates with the Creative team to carry out internal and external project deliverables, develop content, and support our strategic approach to digital marketing and social media engagement.

Candidates must have at least 2+ years of professional social media experience.

Does this sound like you?

  • Strategic Thinker - Create a vision for how to effectively and uniquely articulate through social media
  • Stellar Communicator - Clarity and conciseness in all written and verbal communication
  • Hustle - Ability to meet goals with sleeves rolled up; always finding a way to get things done with a sense of urgency and drive
  • Left/Right Brain Balance - Balance creativity/innovation with analytics/data
  • Flexibility - Able to shift gears quickly as priorities shift
  • Detail-oriented - Strong attention to detail and maintain high quality in your work
  • “I’ve got this” Attitude - Juggle multiple competing deadlines without getting flustered

Responsibilities (AKA how you will help us build for success)

  • Oversee and participate in the creation and publishing of social content on all platforms including Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, and other emerging platforms
  • Develop and maintain content plans and activations in the social content calendar
  • Serve as copywriter for social media posts that align with and represent clients’ voices in a seamless manner
  • Develop and design effective and engaging client social media posts and paid campaigns targeting the client’s ideal audience
  • Create and curate engaging and compelling content for social media platforms, including text, images, videos, and other multimedia formats
  • Gather content, including taking pictures and shooting videos, on-site for client projects as needed
  • Analyze and plan shot lists and capture subjects in professional-quality stills or video
  • Set key performance indicators (KPIs) for social media campaigns, such as targets for follower growth, shares/likes, and measuring a campaign’s performance against KPIs
  • Analyze and report on social media metrics and KPIs to track the effectiveness of campaigns and make data-driven recommendations for optimization
  • Summarize key findings and provide insights for monthly client reports
  • Assess and evaluate social media influencers for client brands who are brand-safe, on-message and speak to their audiences
  • Actively monitor and manage communities to answer questions, provide information, ensure follower satisfaction, and engage in conversations with followers as necessary
  • Monitor client social media for buzz or any negative perceptions and act quickly to intercept issues and alert the client and internal teams of all escalations
  • Actively monitor, track, and analyze ad budgets and performance of ad campaigns and organic boosting to ensure strategies align with promotions and campaigns
  • Collaborate on strategy planning for clients, including content strategies, paid efforts, and suggesting new ways to attract prospective customers for the client
  • Stay up-to-date with social media best practices, industry trends, algorithm changes, and emerging platforms, and make recommendations for incorporating new strategies or features into the social media strategy
  • Collaborate with the Creative team to ensure deep understanding of the clients’ brands, messaging, and marketing goals
  • Participate as needed in client kickoff, presentation, and post-mortem calls to ensure alignment with client goals
  • Ability to edit, revise, and review own work
  • Seek and respond to continuous ideation and innovation within the social media space

Skills / Qualifications

  • AKA what you’ll add to our team

Must Haves:

  • Bachelor’s degree in marketing, advertising, sales, communications, or a related field
  • 2+ years of relevant professional experience in Social Media, Content Marketing, Digital Marketing, Brand Development
  • Active social media user with robust working knowledge of all notable social platforms (ex. Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, etc.) and a curiosity for understanding emerging trends, updates, features, and best practices
  • In-depth knowledge and hands-on experience with paid ad budgets and ad managers across platforms (ex. Meta Ad Manager, LinkedIn Ads, TikTok Ad Manager, etc.)
  • Understanding of social media KPIs and analytics reporting
  • Analytical mindset and ability to interpret data and derive actionable insights
  • Proficiency in social media management platforms
  • Creative thinking and ability to develop compelling and innovative social media campaigns
  • Strong copywriting and copyediting experience, with the ability to:
  • Create engaging and persuasive content
  • Identify and match different brand tones
  • Excellent organizational and time management skills to handle multiple projects, prioritize own workload, and meet deadlines
  • Flexible, able to work under pressure with a variety of team members and clients concurrently in multiple time zones, and on occasions, out of hours
  • Motivated, self-starter who can lead a remote project and ensure superior communications on task and work independently with minimal manager prompting
  • Comfortable operating in the “gray” when something is not spelled out

We’d be wowed by this experience:

  • Expert level proficiency in Google Suite
  • Experience with Harvest, Canva, and project management software (ex. Teamwork and
  • Experience with analytics software (ex. Supermetrics)
  • Client-facing platforms:
  • Experience with HeyOrca, Sprout Social, or other social media scheduling platforms
  • Familiarity with using a camera for photography and videography
  • Familiarity with graphic design and video editing software is a plus

Commitment to Diversity
We recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please consider applying. Diversity of experience and skills combined with passion is a key to innovation and excellence. Therefore, we encourage people from all backgrounds to apply to our positions. Please let us know if you require accommodations during the hiring process including neurodiversity requests.

All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, or age. We are proud to be an equal opportunity employer, committed to fostering a diverse and collaborative environment, and offering a fun and flexible work environment.

Beutler Ink is a growing company. BINKers (as we lightly call ourselves) are the key to success, and well, everything we do! We are mighty in our commitment to respecting the whole person and have a benefit plan that shows we mean it!

  • Generous Paid Time Off plans — Vacation (15 days/year to start) and Sick (12 days/year)
  • Holidays — 11 paid including Juneteenth
  • Medical, Dental, and Vision plans with options to meet your needs, Beutler Ink pays 80% of the employee premium and 50% of dependent(s) coverage
  • After 90 days of employment, Beutler Ink contributes 3% of gross salary to a 401(k) for full-time employees, even if you don’t contribute
  • Fully-paid 6 weeks of Parental Leave
  • Flexible Spending Account (FSA) and Dependent Care Spending Account
  • Friday options - schedule flexibility to work half days on Friday or take a full day off every other Friday (with those hours distributed across other work days) — or, if you get a lot done on quiet Fridays, feel free to work a normal day
  • Internet reimbursement
  • Beutler Ink picks up the cost of several other important benefits:
  • Life Insurance (equal to your annual salary)
  • Short Term Disability (STD) coverage
  • Long Term Disability (LTD) coverage
  • Employee Assistance Program (EAP)
  • Up to 6 weeks of Paid Family Leave in case you must have surgery, take care of a loved one, or other situations covered under the Family Medical Leave Act (FMLA)
  • Remote office support
  • A team dedicated to continual growth and professional development

How to apply
To apply, send a cover letter and résumé to [email protected]

Salary Range
$52,000 - $55,000

Does this sound like the job for you? See why you’ll love working at Beutler Ink at: Careers | Beutler Ink

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