Job Title: Social Media Specialist
Company: Pinkbox Doughnuts
Location: Las Vegas Metropolitan Area
The Social Media Specialist will be focused on generating, curating and publishing content every day across our brands. A foodies dream!
•The individual will engage with social media communities to drive traffic, build audiences, and develop our brand recognition and social presence
•They will be responsible for the content calendar and daily postings to all channels
•Generate, edit, and share content to all social media accounts and actively engage across social platforms, including photography and video capture
•Write copy for social media posts, edit photos and process approvals and reviews of that content
•Monitor growth and analyze the appropriate metrics, insights, and best practices then develop forward-thinking social strategies for continued growth
•Work closely with marketing team members to ensure appropriate tracking, content and connectivity across digital platforms
•Manage and coordinate social influencers, content creators, personalities and user generated content to maintain company alliances, build new brand relationships and build social exposure
•Maintain correct menu items, hours of operation, locations and up-to-date imagery across the internet including Google Business, Yelp, etc
•Create and advance the social media content calendar - staying ahead of company news and photo shoots to provide input on creative ideas and technical requirements
•In the field, capture creative videos or photos to post to social media following the brand style guides for each product
•Work with on-site staff to build relationships that enable their participation and sharing of our content
•Respond to social comments with urgency and within brand guidelines and engage users across platforms
•Ensure all automated messages are firing during off-hours and leverage automation tools in general to provide the highest level of service and engagement through social
•Stay up to date on emerging social media platforms and trends and communicate needs and ideas to marketing and creative leadership
•Remain current with news, current events and pop culture
•Perform other duties as assigned by your manager
REQUIRED EXPERIENCE
· BA in Communications, Digital Media, or Marketing preferred.
· Previous experience managing a professional social media brand, preferably in the food & beverage industry
· Background in innovative ideas and content creativity, presenting new ways to interact with and increase customer base.