Social Media Specialist - FreshCut Paper · Concord, MA

Job Title: Social Media Specialist
Company: FreshCut Paper
Location: Concord, MA

About Us:

FreshCut Paper was created by renowned designer Peter Hewitt in 2020. Our life-sized pop-up floral bouquets consist of whimsical and breathtaking blooms that are wilt-proof and crafted to last a lifetime. Our paper sculptures are affordable, environmental, artful, and lasting. We are poised to take a bite out of the $8 billion fresh cut flower industry and the $6 billion greeting card market. Our product is a compelling, contemporary, alternative way to send flowers and yes they are beautiful.

Beyond having a fraction of the carbon footprint of imported flowers, we plant a tree for every bouquet sold, and partner with 1% for the Planet, an organization and global movement that tirelessly works to tackle our planet’s most pressing environmental issues.

The Opportunity:

You are responsible for growing brand awareness via social media channels and development of engaging content to grow our following and customer base. The role will be the community voice of FreshCut Paper across our social platforms and have deep connection to the customer. This role is a blend of creativity, organization, and strategy perfect for someone who wants to convey a fun spirit, sense of personality and aesthetic. This is a chance to get in on the ground floor of a building a brand in a fast growing company. The Social Media Strategy will play a huge role in the evolution of the brand and how we connect to the customer.

What You Will Be Doing

  • In collaboration with the Marketing team you will manage social media properties across Facebook, Instagram, Pinterest and TikTok
  • Develop and manage social media and content marketing calendar in partnership with Marketing, Product, PR, and Operations to tell the story of FreshCut Paper
  • Day to day community management of FreshCut Paper audiences. Monitor social channels to respond or comment as necessary
  • Work with Marketing Leads to develop reporting on social media marketing including audience growth, campaign success, and opportunities for improvement
  • Develop and nurture relationships with creators and influencers to support content needs and help reach new audiences
  • Seek out collaborations and partnerships with like minded brands to reach new consumers
  • Plan and support new social campaigns to spread awareness for FreshCut Paper and engage our followers.
  • Bring organization, planning, and structure to the social media workflows
  • Photography- nice to have- happy to teach! You will work closely with marketing and creative teams for photography needs including around the office, BTS, lifestyle imagery, and participating on set
  • Edit photos for use on site and in social media content
  • Create and manage a group of ambassador customers to provide feedback on new products, what is working, not working, and what customers are looking for
  • Be an advocate for the customer and bring forward ideas, issues, and areas of improvement to team members

What success looks like:

As a fast growing business with explosive potential the site will need to grow with the business. Opportunity is abundant. You have direct impact and influence on the website’s evolution. We are looking for people who embrace learning, ideation, collaboration, risk takers, and see the positive in what an undefined future will be. There is an opportunity to define your career path and contribution in and outside of your expertise. As the business grows, successful talent will grow with it. Successful people will create impact and put the team over individual wins. Greatness is achieved through collaboration. Success in this role can lead to a broader role in Marketing or take on greater management of projects, processes, and deliverables.


**What you will bring **

  • 2+ years experience in social media marketing for consumer brands
  • Understanding of the differences in approach needed for platforms and how to resonate with consumers with creative
  • Experienced with social media monitoring, measurement, and performance reporting.
  • Keen understanding of consumer behaviors and motivations that drive users toward great brands
  • Photography and graphic design capabilities within Canva to create campaigns and content to fuel our connection with consumers
  • Experience sourcing, cultivating, and negotiating with content creators and influencers.
  • Test and learn philosophy to quickly prove hypotheses and find new ways to grow efficiently.
  • Strong planning, organization, and project management skills are a must.
  • Curiosity and pursue lifelong learning
  • A strong eye for design and experiences that engage and delight customers and users
  • You are flexible and agile to handle the competing priorities of a fast growing company

The Employee FreshCut Paper Experience

We are a small and growing company that is ambitious and thinks big. We want to create a product and customer experience that matters to people and the greater good… We think of FreshCut Paper as a community rather than a company. One that cares, values creativity, contribution, and is constantly evolving. The goal is to build a company that is meaningful and the employees have purpose and an environment to do their best work. Risks are rewarded and successes are shared.

FreshCut Paper is an equal employment opportunity employer. We celebrate diversity and do not discriminate on the basis of race, ethnicity, citizenship, national origin, religion, age, gender, sexual orientation, physical or mental disability, veteran or active military status, marital status.

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