Job Title: Social Media Senior Manager
Company: McCormick & Company
Location: Hunt Valley, MD
McCormick & Company, Inc., a global leader in the spice, flavor, and seasonings industry, is seeking a full-time Social Media Senior Manager. This new hire will work in Global Corporate Headquarters, located at 24 Schilling Road, Suite 1 in Hunt Valley, MD. The Social Media Senior Manager will report to the Director, Consumer Engagement & Culture.
McCormick & Company, Incorporated is a global leader in flavor with approximately 13,000 employees worldwide. As a Fortune 500 company with over $5 billion in annual sales across 160 countries and territories, we manufacture, market, and distribute spices, seasoning mixes, condiments, and other flavorful products to the entire food industry including e-commerce, retail,food manufacturers and foodservice businesses. Our most popular brands include McCormick, French’s, Frank’s RedHot, Stubb’s, OLD BAY, Lawry’s, Zatarain’s, Ducros, Vahiné, Cholula, Schwartz, Kamis, DaQiao, Club House, Aeroplane, and Gourmet Garden. Every day, no matter where or what you eat or drink, you can enjoy food flavored by McCormick. Our Purpose is "To Stand Together for the Future of Flavor and our Vision is “A World United by Flavor—where healthy, sustainable and delicious go hand in hand.”
As a company recognized for its exceptional commitment to employees, McCormick offers a wide variety of benefits, programs, and services. Benefits include, but are not limited to, tuition assistance, medical, dental, vision, disability, group life insurance, 401(k), profit sharing, paid holidays, and vacation.
The Senior Social Media Manager is responsible for the strategic direction and execution of social media efforts for all consumer brands. In addition to working with many cross-functional stakeholders, this role leads a team of social media content managers, community specialists and a social media copywriter, enabling them to execute the highest quality and innovate work to drive business growth.
Our ideal candidate has a passion for all things food, flavor and culture. They keep up with the everchanging social media landscape and are not afraid to think outside of the box. They understand the potential that social media has to transform any person from a product purchaser to a product loyalist.
Social Media Strategy - Develop and execute a best-in-class social media strategy across all businesses. Strategy should enable us to build deeper consumer brand love and loyalty in new ways, and should ladder back up to key McCormick business goals.
Growth Opportunities - Work closely with cross functional team members- such as global partners, DTC team and Flavor Solutions, to drive new ways of thinking for how social media can drive key business areas.
Campaign Support - Work with cross-functional teams such a creative account service, PR and media planning to enable social media-first thinking across all campaign efforts. Work directly with media agency on any social media-specific planning and execution.
Measurement & Tech Analysis - Lead social media measurement process and best practice implementation, driving quarterly reporting and benchmarking process. Enable internal visibility of key social media projects and learnings through internal presentations and reporting.
Team Management - Lead an internal social media agency, inclusive of social content managers, community specialists and a social media copywriter.
Operations - Evaluate social media platforms and tools on an annual basis to drive efficiencies for the social media team and to deliver cost savings back to the business. Manage scopes of work and budgets for social media vendors and agencies.
Bachelor’s degree in Marketing, Communications or related field
5+ years of relevant work experience, preferably CPG
Experience managing social media efforts across multiple brands
Strong understanding of social media channels, best practices and the evolving social media landscape
Experience with social media content planning and publishing
Experience with social media technologies such as hootsuite or sprinklr
Experience leading cross-functional teams and managing direct reports
Strong analytical and project leadership experience with ability to manage multiple projects.
Understands social platforms, technologies and algorithms.
Keeps up-to-date with industry trends and new platform innovations.
Developed communication and diplomacy skills required to guide, influence, and convince others (internal and external)
Creative, innovative thinker who is not afraid to bring new ideas to the table
Detail-oriented, organized and deadline driven with ability to adapt in real time
History of high performance.
Strong analytical and problem-solving skills.
Demonstrates a bias toward action.
Ability to resolve issues in a variety of complex situations.
McCormick & Company is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
As a general policy, McCormick does not offer employment visa sponsorships upon hire or in the future.