Social Media Senior Analyst, Global Talent Attraction & Engagement - Citi · Tampa, FL

Job Title: Social Media Senior Analyst, Global Talent Attraction & Engagement
Company: Citi · Tampa, FL
Location: Tampa, FL

The Global Marketing Specialist is a seasoned professional role. Applies in-depth disciplinary knowledge, contributing to the development of new techniques and the improvement of processes and work-flow for the area or function. Integrates subject matter and industry expertise within a defined area. Requires in-depth understanding of how areas collectively integrate within the sub-function as well as coordinate and contribute to the objectives of the function and overall business. Evaluates moderately complex and variable issues with substantial potential impact, where development of an approach/taking of an action involves weighing various alternatives and balancing potentially conflicting situations using multiple sources of information. Requires good analytical skills in order to filter, prioritize and validate potentially complex and dynamic material from multiple sources. Strong communication and diplomacy skills are required. Regularly assumes informal/formal leadership role within teams. Involved in coaching and training of new recruits Significant impact in terms of project size, geography, etc. by influencing decisions through advice, counsel and/or facilitating services to others in area of specialization. Work and performance of all teams in the area are directly affected by the performance of the individual.


  • Global Marketing is responsible for working across the regional teams (NA, APAC, LATAM, EMEA, Mexico, Japan). Together, we drive global alignment on marketing efforts across key priorities and increase impact, efficiency and effectiveness of the organization overall. The incumbent will be will be responsible for the development, management of key global programs as well as the day-to-day project tasks associated with them.
  • Work with the global marketing team and the regional heads of marketing and their teams to support the defined global marketing priorities
  • Design, develop and implement global marketing campaigns and programs (digital & traditional) to drive business impact; efficiently manage development process as well as proactively suggest and implement process improvements
  • Support global marketing plan efforts
  • Support management of agency relationship and creation of new agency models to drive increased efficiencies
  • Manage quarterly global marketing scorecard and monthly global bullets
  • Manage global marketing budget (agency fee budget and production budget)
  • Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm’s reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.
  • Deep experience with LinkedIn, Facebook, Google Analytics, Google Tag Manager, Google Ads, Bing Ads and YouTube
  • Manage campaign expenses including the allocation of advertising dollars, estimating monthly costs, and reconciling discrepancies between actual spend and budgeted amounts.
  • Execute tests, collect, and analyze data and results, identify trends and insights to achieve maximum ROI in paid search campaigns


  • 5-8 years of experience
  • Digital marketing or consulting background ideal
  • Business orientation
  • Strong work ethic
  • Highly effective at getting things done in ambiguous environment
  • Skilled at project management
  • Exceptional communicator verbally and in writing
  • Analytical and creative thinker
  • Excellent relationship and collaboration skills
  • Flexible, positive attitude; global mindset


Bachelor’s/University degree or equivalent experience

Job Family Group:


Job Family:

In-Business Marketing

Time Type:

Full time

Primary Location:

Tampa Florida United States

Primary Location Salary Range:

$76,510.00 - $114,770.00

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