Hi, I’m the Marketing and Media Coordinator at a small nonprofit organization and we recently began using the Social Media ROI feature on Agorapulse. I am so confused because I’m trying to figure out how to analyze the date metrics. We want to establish a baseline so we can set goals. I am trying to determine what specific social media post triggered an event such as a follower or new user clicking on a link and completing an action on our website like signing up for membership or registering for an event. Under the Google Analytics 4 “Visitors section” is there a way to see which post triggered an event? I am only seeing dates and the amount of visitors on a graph. Is there a way to set up a new campaign or new goals in GA4 and see them on Agorapulse with conversion metrics? For the funnel by landing page, I can not tell what all the URLs mean or which pages they are referring to our our website? I reviewed the Agorapulse Academy and helpcenter and watched a few basic tutorials but I’m still confused how it relates to our organization. We are not tracking purchases or donations. We are trying to track engagement that leads to membership sign up and conversion from followers to members and registration. Is there a number I can call?
Hi @destiny…thanks for posting! I’ve got 2 solutions for you. For help questions like this…the fastest and best way to go is emailing [email protected] – Agorapulse does not offer phone support and this community is only powered by Agorapulse, there is not Agorapulse support here.
However in this case, since it’s really about strategy about Social Media ROI, I’ve reached out to the Agorapulse Social Media ROI Product team to see if they can help. I think it would be good for everyone to hear this!
Should hear back soon…the person I contacted is in Paris so they are finished working for today…I’ll keep you posted.
Hi @deb thank you for responding so quickly. I will email the [email protected] as you mentioned. Any assistance they can provide for the best strategy we can use to track data so we are using this application properly and getting the most out of it would be greatly appreciated.
@destiny just messaging with the Product Manager now…he would love to jump on a call with you! He will reach out! @axel meet @destiny! Look for an email soon!
Hi there! Thanks for the chat yesterday and happy to help clear things up for you (whenever I could).
Here a partial summary of our chat in case it could benefit others too
I am only seeing dates and the amount of visitors on a graph
The overview graphs are not super detailed at the moment; we’re considering improving them so they are more insightful. In the meantime, it’s possible to filter those graphs on specific events to see when those events were triggered exactly.
Is there a way to set up a new campaign or new goals in GA4 and see them on Agorapulse with conversion metrics?
That’s right! Any new event that you create on GA4 will show up inside Agorapulse Social Media ROI dashboards. Whether the event is triggered or not, it will show up on the top right hand corner in the event selection list. However, it will only show up in the dashboards and graphs if it has at least been triggered once within the selected date range (last 30 days by default).
Is there a way to see which post triggered an event?
Definitely, it’s a major component of the Social Media ROI. The way the feature is split up, we provide global insights (like top performing networks, campaigns or events) to all plans, but the more granular analysis of post by post performance is only available in the advanced plan. You can get a taste of it by using the link tracking feature inside Agorapulse: you’ll see your top performing post each month and how much traffic and events completions it generated (under the “Your Social ROI” tab)
For the funnel by landing page, I can not tell what all the URLs mean or which pages they are referring to our our website?
Facebook adds their own ID on top of the UTMs already in the links, those are usually very long and Google Analytics doesn’t recognise them as being a tracking element… so it shows them as part of the URL. Because Agorapulse’s dashboards rely on GA’s data to display those links; so do we! The good news is that GA should fix this later this month and URL should be cleanly displayed in your dashboards (no more fbid)
Hope it helps!
Thank you for all your assistance with Social Media ROI. I appreciate all your insights and I’m excited to see more updates from Google Analytics 4 and Agorapulse integration.