📰 Social Media Pulse News: September 5, 2022

Your social media news for September 5, 2022:


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  • Meta has announced internally that it is creating a “New Monetization Experiences” group to develop more paid features for Facebook, Instagram, and WhatsApp.


  • Facebook had already announced that they were sunsetting Special Ad Audiences, and the first phase has now begun. Here’s the timeline, per Facebook:

    • August 25, 2022: you will no longer be able to create new special ad audiences.
    • September 13, 2022: special ad audiences will no longer be available for use in new ad creation via the API.
    • October 12, 2022: Special ad audiences will no longer be available for use in new ad creation across Ads Manager and the API. After this date, affected ad sets may be paused for delivery. To resume delivery of the paused ad sets you will need to update them to remove Special Ad Audiences. As an alternative, we recommend exploring broader targeting options.
  • Facebook is getting rid of its standalone Facebook Gaming app as of October 28.

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  • Instagram is testing its own BeReal-esque “Candid Challenges” feature, which will push a notification to users at a different time each day to take and share front and back camera photos in the moment. Only users sharing their own Candid Challenge will be able to view those of others.

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  • Twitter has now launched its Twitter Circle feature (in beta testing since May) to all users.

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  • Twitter is testing large-surface Tweet Tiles with a few publishers (The New York Times, The Wall Street Journal, and The Guardian).

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  • Podcasts are coming to Twitter’s Spaces tab.

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  • LinkedIn is stepping up their job skills training by partnering with companies including IBM, Meta, and Oracle to expand their available Professional Certifications offerings, acquiring online certification and assessment platform EduBrite, and partnering with parent company Microsoft’s Skills for Jobs program.

  • LinkedIn looks like it’s finally working on adding native post scheduling, per researcher Nima Owji.

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  • YouTube has a few app updates: they’re expanding metrics visibility in their main app (as opposed to their YouTube Studio app, which already had many of these features) and adding the ability to moderate chats during live video via their Live Control Room app.

  • YouTube is also testing a new Promotions tab in YouTube Studio (ads previously had to be managed via Google Ads Manager), and is testing new image editing tools for Android, including filters, text, and stickers.


  • Snap has laid off 20 percent of their employees and is canceling several projects that were previously in the works, including original shows, in-app games, and self-flying camera drone Pixy.

  • …they have, however, rolled out one new feature: a “Dual Camera” function that features four layout options and AR lenses.

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  • California’s proposed California Age-Appropriate Design Code Act would “require a business that provides an online service, product, or feature likely to be accessed by children to comply with specified requirements” including stronger default privacy settings, data privacy protection, and mental health considerations.