📰 Social Media Pulse News: October 31, 2022

Your social media news for October 31, 2022:


Meta

  • Meta shared its areas of primary focus for 2023 via their most recent earnings call. These priorities include improving AI discovery tools to maximize engagement, monetizing new business messaging features, reduce reliance on user data in its advertising tools, and of course a heavy focus on the Metaverse.

  • Meta’s improved Brand Protection Tools include better reporting of fake accounts and ads, trademark and copyright infringements, and a new IP reporting API, among other features.

  • Meta has released a new guide to improve ad performance via what it has termed the “Performance 5” (Conversions API, simplified ad sets, broad targeting, mobile-friendly video, and ad testing).

  • Also on the topic of advertising, Meta’s new Advantage+ automatically generates ad campaigns using machine learning to optimize audiences and creative options.


Facebook


Instagram

  • Instagram’s @instagramforbusiness account will host a live events series this week to help marketers optimize their campaigns this holiday season.


Twitter

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LinkedIn

  • LinkedIn is converting some multiple-photo posts into carousels.

  • LinkedIn has updated their suite of recruitment tools, including recruiter spotlights for internal applicants, highlighting internal roles at a user’s current organization that align with relevant LinkedIn Learning skills, and the ability for organizations to highlight the specific commitments they’ve made to various DEI, environmental sustainability, social impact, career growth, and work/life balance initiatives.

YouTube

  • YouTube has undergone a major redesign. Highlights include easier and more precise scrubbing, lighting effects, “pinch to zoom,” and more.

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TikTok

  • It is predicted that TikTok will be announcing the upcoming launch of an in-app gaming tab at its November 2nd “TikTok Made Me Play It” event.

  • TikTok Academy is a new training resource hub for business users.


Misc

  • Snapchat’s Director Mode editing feature is now available on iOS and Android.

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