Your social media news for November 14, 2022:
Meta
- Meta is taking action against climate misinformation on the platform via its new Climate InfoFinder and Climate Science Literacy Campaign tools, which join its existing content moderation tools. They’re also introducing Climate Pledges to encourage Facebook Groups to take action, and the company has joined the Asia Clean Energy Coalition.
- Facebook’s “New Pages Experience” is now the only pages experience, as the brand removes the ability to switch back to Classic.
- Instagram has finally rolled out native post scheduling for Reels, photo posts, and carousels for Professional (Creator/Business) accounts.
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In the same post, Instagram announced “Achievements” for Reels creators, acknowledging actions such as collaboration, engagement, participation in trends, and creation streaks.
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You can also now add music to still image posts on Instagram.
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While Instagram remains a mobile-first app, they’re redeveloping their desktop site to make better use of larger screens. (Still no love for the iPad, though…)
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Instagram has joined forces with UK technology firm Yoti to verify user ages via analysis of video selfies.
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Instagram is quietly rolling out an “Add Message” button for Reels in some markets.
- Instagram is testing the ability to limit a Story’s visibility to mutual follows only.
- In a continued effort to make Meta Avatars catch on, Instagram is now working on animated avatar reactions.
A disclaimer: much of the below news is changing on a near-hourly basis, so please double-check the current status before taking action based on any of these stories.
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Twitter continues to rapidly change its policies and practices regarding verified blue checkmarks, blue checkmarks simply for Twitter Blue subscribers, “Official” indicators, and more (this piece offers a good summary of what’s happened thus far).
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Twitter CEO Elon Musk has promised long-form text attachments (previously conceived as Twitter Notes), along with increased creator monetization on the platform.
- LinkedIn has released a best-practices guide to boosting content performance.
YouTube
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YouTube’s paid Premium and Music services have gained a combined 30 million subscribers in the past year alone, bringing them to a grand total of 80 million subscribers.
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YouTube’s “Go Live Together” feature allows users to co-host and simulcast live video with users on YouTube, Twitch, and TikTok. The option, already in beta with select creators, will be rolling out soon to all verified channels with at least 50 subscribers.
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YouTube’s new Live Q&A feature will enable live streamers to better handle user questions during their stream.
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YouTube is bringing its “Shorts” short-form video to the YouTube smart TV apps (they were previously only available on mobile).
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YouTube has expanded availability of comment translations and Smart Replies features.
- YouTube is adding frequency caps to its advertising options.
TikTok
- TikTok has released a handy one-page graphic guide of its safety and privacy tools for families and teens.
- Pinterest has tweaked its algorithm to boost pin engagement.