📰 Social Media Pulse News: July 4, 2022

Your social media news for July 4, 2022:


Meta

  • Meta’s Pro Team has updated the personalized services it provides to small businesses. Meta Marketing Pros will help maximize business results across different Meta technologies; Meta Technical Pros will help with Pixel, Product Catalog, Conversions API and measurement; and Meta Support Pros will help troubleshoot policy, billing and ad restriction issues.

Facebook

Screen Shot of a tweet from Matt Navarra showing the new Facebook Group suggestions

  • Facebook Groups are being reorganized to enable people to better find and engage around shared interests and topics. A new sidebar will list your groups and recent group activity, and will let you pin your favorite groups so they show up first. Within groups, a new menu will list events, shops and a variety of new Channels, new options which will enable smaller groups of people to connect more intimately within Groups: these Channel options include Chat channels, Audio channels, and Feed channels.

  • Speaking of Facebook Groups, per a new menu uncovered by reverse engineer Jane Manchun Wong, Groups may now be called Communities:
    Screen Shot of Facebook with a label that reads "Communities/Groups"

  • Facebook is launching new Creator Collaborations which will enable multiple creators to be listed on a single Facebook post.

  • Following the recent enablement of NFTs on Instagram, Facebook has begun testing NFTs with select creators in the US. These creators will be able to share NFTs that they’ve owned or created on their profiles under a new tab with a “digital collectibles” label.

Screen Shot of Navdeep Singh's tweet about launching NFTs on Facebook

  • Facebook is apparently getting rid of two video features: Facebook Watch used to have a dedicated app on Apple TV; the app is still available in the App Store but appears to no longer be supported. Meanwhile, Facebook has notified users that they’re getting rid of the Video Premieres option, which allowed people to schedule pre-recorded videos to broadcast as though live.

Instagram

  • Instagram has announced they’re opening their Reels API to third-party platforms, which will include content publishing, access to Insights, comment moderation, hashtag searches, enhanced business discoverability, monitoring of mentions, and management of paid promotions.

  • Instagram is now making every video upload a Reel, except of course for Stories; this will mean that the videos appear on the Reels tab in addition to the feed if desired.

Screen Shot of a tweet from ChristinaSBG of a notification from Instagram that video posts are now shared as Reels


Twitter

  • New Branded Likes will let advertisers change Twitter’s Like button into a custom animation; the feature is being rolled out to advertisers lin the United States, United Kingdom, Saudi Arabia, and Japan.

Screen Shot of a Twitter Business tweet introducing Branded Likes

  • Android will now allow users to see more info on the Twitter Spaces bar including hosts, Topics, sharing, and more; this expanded information will soon be available on iOS as well

Screen Shot of a tweet from Twitter Spaes about the new information available

  • Twitter has provided some tips for advertisers on best practices for carousel ads and posts. These tips include telling a cohesive story and visual narrative, clearly featuring products and benefits, how to leverage the multi-destination functionality to drive audiences to unique landing pages, and use of proper image and video aspect ratios

YouTube

  • YouTube is testing more precise video progress bar scrubbing with thumbnail assistance so you can find specific video moments more easily.

  • YouTube is also testing disappearing Community Posts, which will enable creators to set a time limit for Community Posts to disappear after 24 or 72 hours.

  • They’re also expanding access to Membership Gifting, which enables subscribers to purchase gift memberships for other viewers who are not already subscribed to the channel.


TikTok

  • FCC Commissioner Brendan Carr has called on Apple and Google to remove the TikTok app from their App stores due to data privacy concerns, This action follows last week’s BuzzFeed News expose on U.S. user information being visible to Chinese employees of TikTok parent company ByteDance

Screen Shot of Brendan Carr's tweet detailing his request to Apple and Google to remove TikTok from their app stores due to data concerns


The Metaverse

  • The Pew Research Center has released an extensive study on The Metaverse in 2040, including expert views and predictions on the Metaverse, how the blockchain will be involved, and positive and negative implications about XR (extended reality) advancements.

Let’s Chat: Share your thoughts on this week’s news below!