In an effort to drive greater engagement, Facebook is testing the ability to allow users to create up to five different profiles on the platform, which will not have to include the user’s real name. Each profile will have its own feed but only one profile can like and comment on other people’s posts, and rule violations on any profile will impact all of the user’s profiles. This is a change from Facebook’s policies of recent years, which have largely focused on real identities and user verification.
Ray-Ban’s Stories smart glasses can now make calls and send WhatsApp messages. The content-capturing eyewear was developed in partnership with Meta last year as a competitor to Snap’s Spectacles.
- Instagram is FINALLY testing opening their Live API to allow live streaming via streaming software. This news was so exciting that Instagram’s own page on the topic crashed, and appears to no longer be up—but they confirmed the news to TechCrunch, clarifying that it’s in extremely small-group beta testing with select partners.
- Instagram is adding more features to its Creator Subscriptions beta, including paywalled images, group chats, Stories, and live streams.
- Also in live beta is Instagram’s Creator Marketplace platform, which connects brands with influencers.
Instagram appears to be testing two strange new profile features.
One, uncovered by Owen Williams, is the ability to post new “Notes” of up to 60 characters that your connections can all see at the top of the DM inbox.
Another feature being built behind the scenes (and revealed by Alessandro Paluzzi) is a presumably-monetizable option for users to opt in on showing ads on their Instagram profiles.
- Instagram appears to be testing a new “walkie-talkie” feature in India, as revealed by user Salman Memon.
- For those times when muting the updates just isn’t enough and you’d like to remove your tag from the conversation entirely, Twitter’s finally rolling out their Unmention features (in beta for the past few months) to all users. This feature allows you to remove the clickable link to your profile from a user’s tweet, block certain users from tagging you in future tweets, and even mute everyone’s ability to mention you for a certain period of time (if you just aren’t feeling your notifications).
Twitter has added an A/B testing option to its advertising platform, and enhancing tagging options for greater trackability.
Twitter is testing new pop-up reminder windows to add alt text when you’re about to tweet using images or GIFs.
- Twitter is testing new Custom Timelines: topic-specific feeds that can be swiped to alongside the regular timeline. The first one in testing is built around “The Bachelorette.”
- LinkedIn product manager Dacheng Zhao revealed that the platform is testing allowing company pages to tag the pages of featured B2B customer accounts (his original post is down but a screenshot is below).
- User Nima Owji has uncovered that LinkedIn is working on a Discover tab filled with recommended content and people from outside your network.
- Owji also shares that LinkedIn is working on a “Share outside LinkedIn” section for the post share menu, with Twitter and Facebook shown as sharing destinations.
- YouTube is expanding Picture-in-Picture—which allows viewers to watch YouTube in a small window while using other apps—to more iOS users. The feature has already been accessible to Android users.
“In the U.S., everyone using the YouTube app on iPhone and iPad will have access to PiP for non-music content.
Globally, all Premium members on iPhone and iPad will have access to PiP for all content, (both music and non-music).”
- If you’ve had some trouble with appealing community guidelines strikes on YouTube, product manager Laurel recently shed some light on some commonly asked questions about YouTube’s appeals process.
- TikTok has announced enhanced features and algorithmic tweaks to give users greater control over the types of content they do and don’t see in their feeds, as well as showing users more variety to avoid excessively displaying certain topics in a short period of time.
TikTok has [paused the planned rollout of targeted ads without consent in Europe after Italy challenged the platform’s use of the “legitimate interest” clause to sidestep EU data privacy regulations.
TikTok owner ByteDance plans to launch a new youth-oriented photo-sharing app called “Kesong”—Chinese for “croissant"—in Asia.
- Snap is rolling out a test this August to let artists import NFTs as Snapchat Lenses.
- WhatsApp is now letting users use the full Emoji library for post reactions.