📰 Social Media Pulse News: December 12, 2022

Your social media news for December 12, 2022:


Meta


Facebook

  • Facebook has threatened to remove news content from the platform in response to the Journalism Competition and Preservation Act, a proposal before Congress that would help news organizations negotiate better rates with companies like Meta and Google.

  • Facebook is expanding its Stars creator monetization program (including some special holiday promotions), adding more monetization and engagement options for creators, lowering the creator payout threshold from $100 to $25, and launching a Creator Support Hub, among other improvements for creators on the platform.

  • Facebook has launched a new Avatar post generator, enabling you to essentially make memes of your own Avatar.


Instagram

  • Instagram has rolled out native scheduling for Reels, photos, and carousel posts.

  • Instagram has expanded access to (and details about) Account Status, which tells you whether or not your account and its posts are banned from being recommended to non-followers and why.

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  • Instagram is working on labels for DMs, which seem to specifically be designed for ecommerce brands.

  • Instagram is working on two new features—Roll Call, which requests that all group chat members add a photo or video within 5 minutes, and Glimpse Stories, which use the front and back cameras to take simultaneous photos in real time—that incorporate elements of popular rival BeReal.

  • Here are some details the kinds of content Instagram will not recommend to non-followers.


Twitter

  • Twitter Blue has relaunched—and will cost you more if you’re an iPhone user, thanks to Elon Musk’s beef with Apple’s App Store charges. It will also feature new gold checkmarks for businesses and grey ones for government accounts.

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  • Twitter will soon let you know if your account has been “shadowbanned” (posts not seen anywhere but your own profile), why, and how to appeal.

  • Twitter will soon give advertisers the ability to prevent their ads from appearing near posts with certain keywords.

  • Twitter is developing a “Coins” feature.


LinkedIn

  • LinkedIn has added some new features to Company Pages including enhanced Newsletter visibility, ease of subscription, and SEO features; improved discoverability of Product pages; and an updated Analytics dashboard, including competitive analytics.

  • More detail on added SEO features for LinkedIn Newsletters and Articles: they’ll help pieces get found on search engines as well as on the LinkedIn platform; you can enter your own SEO title (< 60 characters) and description. (< 160 characters), and you can retroactively enter this information for past content.

  • LinkedIn has enhanced its creator analytics, including insights on follower growth and demographics, top performing posts, and an improved data export function.

  • LinkedIn Carousels have been enhanced with clickable links and fun template options.

  • LinkedIn has updated ad targeting options to include “Group Identity,” which targets ads based on data such as title, seniority, industry, and interests; an updated Conversions API; and “On-Device Experimentation” for its Brand Lift and A/B Test tools.

YouTube


TikTok

  • TikTok’s camera now includes a new “TikTok Now” button for dual camera mode.

  • TikTok has a new “full screen mode” that appears to allow for screen rotation of horizontal videos.

  • Copyright lawyers are cracking down on music used by brands and influencers on TikTok.


Misc

  • Twitch has amped up its analytics insights and now boasts 6 insights pages: Achievements, Discovery, Earnings, Engagement, Overview, and Stream Summary.

  • Microsoft has added a Communities feature to Teams, taking on alternatives like Discord and Facebook.


Strange considering how badly it’s going over there for streamers and content creators. They’re starting to leave again. Specifically - reach.