📰 Social Media News Pulse: July 25, 2022

Your social media news for July 25, 2022:


Facebook

  • Much as Instagram did a few weeks ago, Facebook has introduced a new Feeds tab to separate out posts from friends, groups, Pages and more in chronological order (though the existing algorithmic feed will remain the default).

Screen Shot of a still of Mark Zuckerberg's video of the new Feeds feature

Screen Shot of Matt Navarra's tweet about FB link tracking

  • In a continued effort to push their personal Avatars, Facebook is testing an option to create fully illustrated scenes featuring your avatar as your cover image.

Screen Shot of Matt Navarra's test of the Avatar cover image feature

Screen Shot of tweet showing Facebook's new multiple profiles interface


Instagram

Screen Shot of an Instagram notification that video posts are now shared as Reels

  • Instagram Shopping has created a whole new level of purchasing power by enabling purchases via direct messages. The feature is geared towards small businesses in the United States who currently don’t use Shops and will allow them to discuss products, create invoices and accept payments.

Screen Shot of Instagram's new DM sales feature

  • If you’ve got a public Instagram profile, anyone who wants to will soon be able to “remix” your photos into Reels. (You will be able to turn the feature off if desired, and photos uploaded prior to this update will have it off by default–though you can also retroactively turn it on for individual old posts.)

Screen Shot displaying the ability to remix IG photos into Reels

Screen Shot of Mark Zuckerberg's Instagram story about searchable maps on IG

Screen Shot of Instagram for Business video announcing that Reels can now be boosted


Twitter

  • Anyone* on a Twitter Space, not just the host, can now share 30-second sounds clips (captured in the moment within the Space) on their feeds.
    (“anyone”=anyone on iOS or Android; desktop is still behind on Spaces features!)

Screen Shot of Twitter Spaces tweet announcing expanded clipping access


LinkedIn

  • Meta’s not the only Business Manager in town—LinkedIn has released its own Business Manager, aiming to “[simplify] your experience marketing on LinkedIn by grouping your organization’s different Ad Accounts, Pages, and people together under a single umbrella.”

  • LinkedIn is launching a new cohort of its Creator Accelerator program for U.S. creators in the realms of technology & innovation. Applicants must propose a creative concept they’ll work on throughout the 6-week program; suggested areas of focus include web3, AI, cybersecurity, startups, and data science. Participants will benefit from coaching, visibility opportunities, and financial grants.

  • A screenshot from app researcher Nima Owji shows a potentially upcoming new interface from LinkedIn where “Repost” is a default option at the bottom of a post, alongside Like, Comment, and Send. (Currently, reposting requires two button clicks: Share, and then a choice between Repost and “Share With Your Thoughts”)

Screen Shot of new LinkedIn interface with default Repost option

Screen Shot of new Follow On LinkedIn button option for Creators


TikTok

Screen Shot of TikTok emojis


YouTube

  • YouTube is aiming to streamline their content dispute process in an effort to reduce the impact on earnings that lengthy review processes can take.
    • For creator disputes over potentially copyright-infringing content, claimants will now have just 7 days (down from 30) to appeal, release the claim, or request the takedown of a video. Claimants will still have up to 30 days to review disputes.
    • A new “Escalate to Appeal” option for select creators will allow them to skip the copyright dispute process and go straight to appeals, thus getting answers faster about the details of claims for videos that are blocked (and reducing impact on potential earnings in the meantime).
  • YouTube is adding new creator features for Shorts, including expanded access to Drafts and Green Screen features and a new “Cut” feature to create intros. They’re also planning to roll out Super Thanks monetization options, and have explained a bit more about the Shorts algorithm and how it can boost older videos.
  • YouTube is rolling more creators into its invitation-only test of third-party product tagging, which will let those users tag products as shoppable items without necessarily being connected to the sellers themselves. YouTube will pay the creators per click, not by sales, and is even paying members of this program for using the feature to begin with.

  • YouTube is also bringing text formatting in video descriptions (it’s already possible in comments), and is adding new custom badges for longtime subscribers.


Snapchat

  • Snapchat for Web will allow desktop users to send private messages or call friends (as long as they’re Snapchat Plus subscribers in the US, UK, Canada, Australia, and New Zealand, and are using Chrome).

Screen Shot of Snap web calling


Other

  • Google has introduced a “Discover” section for searches about geographical locations, featuring stories from TikTok, Facebook, and YouTube.

Screen Shot of user Saad AK's Tweet showing the new Google Discover section

Screen Shot of Microsoft's Viva Engage

  • Slack has increased prices on its Pro plan and is changing storage details on the free plan. Business and Enterprise accounts are unaffected by this, the first pricing change for the platform since 2014; Pro members can delay the increase an additional year by re-upping before September.

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