Job Title: Social Media Marketing Manager
Company: vineyard vines
Location: Stamford, CT
vineyard vines is a highly successful, privately held, American clothing and accessory retailer founded in 1998 on Martha’s Vineyard by brothers, Shep & Ian Murray. With Shep & Ian still at the helm today, vineyard vines has experienced exponential year over year growth and now operates over 120 retail locations including an outlet division, a successful e-commerce business, domestic distribution center, and expanding corporate headquarters. In addition, vineyard vines is carried in major department stores such as Nordstrom and Bloomingdales as well as numerous specialty boutiques across the US.
vineyard vines was founded on a state of mind that Every day should feel this good.
You don’t need to be on a beach, by the ocean or on vacation to have Every day should feel this good moments. It’s a state of mind that we all experience, and one where everyone is invited. At vineyard vines, we don’t just live an #EDSFTG life away from our desks—we bring it to work with us, too.
Whether in our stores, or at our Harbor Drive headquarters, our company culture is fun, encouraging and welcoming to all. We work hard and play harder, and we never take ourselves too seriously. And while we have many company goals, our number one priority is making vineyard vines a great place to work for all employees.
Our team is our family, and we’d never have grown to where we are today without them.
We’re committed to building an inclusive team across all channels, departments and stores within our community. We hope you’ll join us and see what the smiling pink whale is all about.
As a Social Media Marketing Manager, you will be responsible for nurturing and growing our online community, engaging with our audience, and fostering positive relationships with customers, users, and followers. You will play a pivotal role in representing our brand on social media platforms, forums, and other online channels. Your primary objective will be to cultivate a vibrant and supportive community that enhances our brand reputation, promotes customer loyalty, and drives user engagement.
- Monitor and actively participate in discussions, comments, and conversations across our social media channels, forums, and online communities.
- Respond promptly to inquiries, comments, and feedback from community members in a friendly and professional manner.
- Encourage meaningful interactions, address concerns, and resolve issues to maintain a positive and supportive community environment.
Content Creation and Management:
- Create and curate engaging content tailored to our community’s interests and preferences.
- Plan and schedule social media posts, newsletters, and announcements to keep the community informed and engaged.
- Collaborate with the marketing team to align community initiatives with broader marketing campaigns.
- Develop strategies to increase the size and reach of our community across various online platforms.
- Implement tactics to attract and retain new community members, including outreach efforts, partnerships, and promotions.
Social Media Monitoring and Analysis:
- Monitor key social media metrics and community analytics to assess engagement levels and identify areas for improvement.
- Analyze trends and user behavior to optimize community strategies and foster a more active community.
- Identify and nurture brand advocates within the community, encouraging them to spread positive word-of-mouth and engage other users.
- Leverage brand advocates to share user-generated content and testimonials to boost brand credibility.
Address any negative sentiments or crisis situations in a timely and empathetic manner, escalating issues to the appropriate internal teams if necessary.
- Collaborate with the customer support team to ensure a seamless and consistent customer experience.
- Liaise with product development and marketing teams to communicate community feedback and insights.
What You Bring
- 5+ Years Relevant Work Experience
- Proven experience as a Community Manager or similar role.
- Excellent verbal and written communication skills with the ability to convey the brand’s voice.
- Strong interpersonal skills and ability to empathize with community members.
- In-depth knowledge of various social media platforms and online community management tools.
- Analytical mindset with the ability to interpret data and draw actionable insights.
- Creative thinking and problem-solving skills to develop engaging content and community initiatives.
- Ability to work independently and in a team, managing multiple tasks and priorities effectively.
- Familiarity with the brand’s industry and target audience is a plus.
Every Day Will Feel This Good Because
- We have a fun-spirited entrepreneurial culture filled with truly “good” people
- We have flexible working hours and work from home days to accommodate your personal life
- We offer a generous employee discount so you can rep our lifestyle on-and-off the boat
- We offer a competitive salary package, 401-K, commuter benefits, and paid-family leave, health savings , flex spending accounts, life & disability insurance
- We have an onsite gym as well as health & financial wellness programs to keep you active
- We offer 2 summer Fridays to take off in addition to a competitive vacation policy & holiday calendar