Job Title: Social Media Marketing Manager
Company: Biomea Fusion
Location: Redwood City, CA (Hybrid)
We are seeking a Social Media Marketing Manager that is creative and motivated to work onsite at our exciting biotech start-up in Redwood City. The Social Media Marketing Manager will collaborate cross-functionally to develop and execute the company’s overall digital and social media strategy for external audiences. This individual will be responsible for attracting the attention and interest from our target audiences, content creation, implementation and active community management that aligns with the company’s communication strategy. This role will also be responsible for managing the company website and partnering with IT and any other departments to ensure design and content alignment. A solid understanding of how each social media channel works and how to develop customized content for each social channel to really engage and capture users is required. The successful candidate for this role will be a creative individual with a strong work ethic. This is an on-site role.
Essential Responsibilities:
- Build and execute a social media strategy designed to enhance Biomea Fusion’s brand and support corporate objectives via multiple social channels.
- Manage the company website, content and any design changes.
- Create and review content across all digital and social platforms.
- Collaborate with cross-functional partners to identify relevant updates for Biomea’s website.
- Partner with Communications colleagues to generate, edit and publish original content designed to build meaningful connections with key stakeholder audiences on digital and social channels.
- Create and manage editorial calendars and content posting schedules.
- Continuously conduct research on current trends taking place on various social media channels.
- Maintain relevance on current regulations governing the use of social media platforms in the healthcare space.
- Monitor SEO and web traffic metrics as well as social media analytics.
- Serve as primary communicator to respond to queries in a timely manner and monitor stakeholder input posted on social channels.
- Act as community manager for all company social channels by consistently engaging with the online community.
- Create and edit company videos for external use.
Education and Experience Requirements:
- Bachelor’s degree in Marketing, Journalism, Literature, or a related field preferred.
- 5+ years’ experience leading creation and implementation of social media campaigns
- At least 2 years of experience launching and managing digital and social channels at a company, agency or institution (e.g., academic).
- Knowledge of healthcare and/or experience utilizing social media in a highly regulated environment (i.e., pharmaceutical/healthcare) is a plus.
- Demonstrated social networking experience and social analytics tools knowledge.
- Expert proficiency with Adobe Illustrator, InDesign, Photoshop and other relevant graphic design tools.
- Ability to create in-house social content including photographs, videos, reels and stories.
- A proven track record of success growing social media for a brand.
- Adequate knowledge of web design, web development, video editing, CRO and SEO.
- Proficient user of Microsoft Office Suites. Knowledge of MS Teams and ability to code, is a plus.
- Positive attitude and detail oriented with good organizational and multitasking skills.
- Ability to act independently and handle tasks with minimal direction.
- Proven flexibility in a dynamic environment; able to handle multiple projects in parallel.
- Excellent communication skills, verbal, written and in-person.
- Operates well in a team-based, collaborative environment.
Industry: Biotechnology
Employment Type: Full-time
Equal Employment Opportunity: At Biomea Fusion, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer, we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.
Compensation:
The expected salary range for this role is $130,000 - $150,000. An individual’s position within the range is influenced by multiple factors; the actual salary may vary based on the individual’s education, relevant experience, tenure, skills and abilities. performance, individual impact and contributions, tenure, and market dynamics. Base salary is one part of the total rewards program, which includes competitive cash compensation, including discretionary bonus program, equity awards and comprehensive benefits program.