Social Media Manager - Whirlpool Corporation -WoW Studios - Chicago

Job Title: Social Media Manager
Company: Whirlpool Corporation
Location: Chicago, IL

About the job
Requisition ID: 51950

Whirlpool Corporation (NYSE: WHR) is committed to being the best global kitchen and laundry company, in constant pursuit of improving life at home. In an increasingly digital world, the company is driving purposeful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and Yummly. In 2021, the company reported approximately $22 billion in annual sales, 69,000 employees and 54 manufacturing and technology research centers.

Whirlpool Corporation is consistently recognized by FORTUNE as one of the World’s Most Admired Companies. Our values are the driving force behind everything we do. Integrity, Respect, Inclusion & Diversity, One Whirlpool, and Spirit of Winning propel our teams to excellence. Get to know us and see what it’s like to be part of a company that is in constant pursuit of improving life at home.


Whirlpool Corporation is seeking a Social Media Manager for a first-of-its-kind new division: WoW Studios. Tasked with innovating the consumer experience and building the future of marketing at Whirlpool, WoW Studios is the next generation of advertising, storytelling, and experience. With deep support from executive leadership, armed with the latest digital marketing tools and award-winning creative and talent, our goal is nothing short of super-charging Whirlpool Corporation through investing in creativity and improving consumers’ lives inside millions of homes.

Leading the work for iconic brands like KitchenAid, Whirlpool, Jennair, Maytag, Amana, and more, this highly visible, business-critical division will be heavily invested in increasing the total output of campaigns, content, design, experiences, and digital innovations across all consumer touchpoints (film, social, digital, experiential, etc).

If you’re a dream builder and a problem slayer with creativity in your soul, we’re looking for the right talent to help us continue our streak of globally awarded work.

At the edge of the Chicago Riverwalk, WoW Studios’ North American headquarters is located in the historic Reid Murdoch Building.


In this role, you will be equal parts social strategist and community manager. You should know how to grow and engage an audience (social media) and get a conversation started around our brand values (community). You’ll be perfect for this role if you take initiative, love to brainstorm, and have a genuine interest in storytelling and content. We’re looking for someone who knows how to create human interactions through a brand and drive the Desired Consumer Experience. You’ll be responsible for planning and executing best-in-class social media and working closely with the Creative team to deliver holistic strategies while driving the online social communities for our brands.

You will also work within blended teams consisting of customer experience, media experts, data and analytics specialists, strategists, and technologists to help inform and improve the experiences we deliver to our customers.


Develop, execute, optimize, and monitor effective social media campaigns to reach campaign KPIs and drive business growth across Whirlpool brands

Take the lead in holistic social implementation, including creative recommendations, copy, and posting cadence

Working internally with cross-functional teams to develop social media content and thought leadership grounded in channel-based best practices.

Conduct frequent reporting and analysis, and develop insights that drive paid social strategies and next steps

Manage online communities and drive engagement and positive sentiment for Whirlpool brands

Manage social performance forecasting, budgeting process, and allocation with client and Wow Studios stakeholders

Perform monthly budget reconciliation and invoicing

Maintain a high level of quality assurance while holding the team accountable for delivering campaigns and execution with precision

Lead active knowledge sharing within the WoW Studios team

Observe and report on social, economic, and political trends that might impact customers and our brands

Preferred Skills And Experiences
Bachelor’s Degree

~5+ years of in-house or agency experience in social media marketing with responsibility for developing content that drives measurable audience growth and engagement

Operating platform experience in Sprinklr

Experience across all social platforms, including Facebook, Instagram, TikTok, Snapchat, and LinkedIn

Experience in scoping projects, providing forecasts, and driving ongoing process improvement

Experience in managing and driving online social communities

A passion for social, including a natural curiosity for trendspotting and identifying new channel opportunities.

Experience in crisis management or community escalation where required

Effective at project management and ability to organize and re-prioritize, while operating within a fast-paced environment and maintaining attention to detail

Passion for visual content and storytelling specifically on social; an understanding of how to leverage existing assets and a strong narrative to create engaging micro-content quickly

Ability to manage and prioritize multiple projects simultaneously and make smart, fast decisions

Stellar communication and presentation skills – you’re poised, articulate, and convincing

Ability to work well in a team, shine as an individual, and maintain a sense of humor

Passion for understanding the customer, listening to what the community has to say, and engaging with them in creative ways

High comfort level with data and the ability to monitor, analyze, and interpret social media metrics and transform those insights into new opportunities

Experience in managing communities (on Slack, Facebook, etc.) — bonus points if you’ve helped to build a community from scratch

A full Covid19 vaccination is required for this position.

Connect with us and learn more about Whirlpool Corporation

See what it’s like to work at Whirlpool by visiting Whirlpool Careers . Additional information about the company can be found on Facebook , Twitter , LinkedIn , Instagram and YouTube .

At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.

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