Job Title: Social Media Manager
Company: U.S. Ski & Snowboard Team
Location: Park City, UT
SOCIAL MEDIA MANAGER
CLASSIFICATION Year-round; Full-time
REPORTS TO Director of Marketing & Communications
LOCATION Park City, UT
SALARY $45,000 - $60,000
U.S. Ski & Snowboard is seeking a Social Media Manager. This is a full-time, beneficial position eligible for our full benefits package including medical insurance and retirement. For inquiries or help with your application, please email [email protected].
SUMMARY / OBJECTIVE
U.S. Ski & Snowboard is looking for a Social Media Manager to manage the team’s social media channels. You will be the driving force to execute social media strategy to maximize reach, grow the team’s audiences and use platforms to meet organizational goals, while identifying new opportunities across platforms and reporting analytics. You’ll work closely with athletes, press officers, partners, creative, events and fundraising teams both internally and externally to create and deploy content across various U.S. Ski & Snowboard platforms while maintaining brand voice and monitoring interactions.
U.S. Ski & Snowboard is committed to lead, encourage, and support athletes in achieving excellence and making the United States of America the Best in the World in Olympic skiing and snowboarding. We are committed to fostering, cultivating and maintaining a culture of diversity, equity, and inclusion by creating an environment in which diversity is valued, equity is striven for, and inclusion is embraced.
ROLES & RESPONSIBILITIES
Create, curate, monitor and deploy content across all U.S. Ski & Snowboard Team social media platforms regularly to ensure consistency of voice tailored to the outlet, including Instagram, TikTok, Facebook, Twitter and LinkedIn
Manage and execute a social media calendar, including event promotion, results, milestones and sponsorship fulfillment, amongst others.
Collaborate with internal Creative, Communications/Marketing, Partnership, Events, Foundation and Athletic teams to fill content calendar
Monitor mentions, community manage and look for opportunities to engage with brands, athletes and influencers
Work with content creators (videographers, photographers, press officers, photo services) to curate and deliver content on social platforms and identify tactics for deployment
Utilize paid media campaigns to grow followers, engagements and brand awareness
Deploy team, athlete, brand and sponsor messages and initiatives
Monitor and report on relevant data, including engagement, views, sentiment, etc.
Proactively identify relevant industry happenings, cultural trends and leaders to help expand content plans and improve brand awareness
Seek and evaluate opportunities to stay at the forefront of new trends, tools, and channels
Make tactical recommendations on new social outlets and platforms; vet emerging features on existing platforms
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
COMPETENCIES & EXPERIENCE
2+ years of professional social media experience for a brand across platforms
Education in Marketing, PR/Communications, English, Advertising, Business or related fields
Proactive, organized, detail-oriented—able to work on tight deadlines and in a live environment
A passion for social media and current trends, along with knowledge of best practices and how to optimize content to help create growth
Strong writing skills and understanding of engaging copy; attention to detail
Ability to build relationships and partnerships with athletes, influencers and brands
Passionate, creative and curious
Ability to ski or snowboard and love for the outdoors
Able to work in a fast-paced environment; available for travel and working non-traditional hours
Have an understanding of U.S. Ski & Snowboard sports, athletes and organization
Experience with tools and analytics related to evaluating social success
Proficiency with Adobe creative suite and social scheduling tools
Experience in influencer marketing, campaigns and platforms
U.S. SKI AND SNOWBOARD EEO STATEMENT
U.S. Ski & Snowboard is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. U.S. Ski & Snowboard’s management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities, access to facilities and programs and general treatment during employment.