Social Media Manager - Tractor Supply Company Nashville, TN Hybrid

About the job

Tractor Supply is seeking a Social Media Manager to join our corporate Marketing team. In this role, you will be directly responsible for managing Tractor Supply’s organic and paid social media programs . You will make meaningful contributions to the company’s success by leading the social strategy to drive brand awareness, loyalty, and sales.

Location: Nashville, TN (Relo Provided)

Compensation: Base, Bonus & Long-Term Incentive

What will you work on?

Paid Social

  • Oversee paid social media campaigns including strategy, optimization, measurement, and budget management
  • Manage social media agency relationship
  • Lead paid social influencer program including strategy, creative vision, execution, and measurement
  • Present strategies, analysis and key learnings regularly to senior leadership and various stakeholders
  • Identify trends, relevant news and other opportunities in the social media space. Maintain awareness and understanding of emerging social media platforms and best-in-class tactics
  • Participate in Media Mix Modeling activities to analyze media effectiveness/ROI and productivity in order to ensure ongoing effectiveness and efficiency in media plans

Organic Social

  • Manage organic content creation for Facebook, Instagram, Twitter, Pinterest, and Tik Tok, working closely with creative team and internal marketing partners to execute engaging content that aligns to our broader marketing strategy and complements our brand voice
  • Oversee monthly content calendar planning, creative content development, scheduling of posts, and reporting against KPIs
  • Provide best-in-class recommendations on overall social strategy and emerging platforms
  • Approve UGC content that aligns with brand guidelines
  • Foster customer brand advocates and lead social customer surprise and delight activations
  • Partner with National marketing team to amplify campaigns in social channels
  • Innovate, oversee, and manage social creative by developing creative briefs and partnering with internal and external designers

Social Listening, Crisis Management, Reporting & Sprinklr Platform Administration

  • Manage the social listening program and strategy by serving as the Sprinklr platform administrator, monitoring online conversations, creating listening dashboards, providing reporting and insights, and sharing relevant trends with leadership
  • Provide insights and reporting for social crisis situations in accordance with crisis guidelines

Social Customer Care

  • Co-Lead the Social Customer Care strategy in partnership with the Customer Solutions Center to serve our customers in social channels

Experience : 5+ years of experience working in digital and social media strategy, planning or buying at an enterprise corporate level, brand or media agency . Strong understanding of social media landscape including Facebook, Instagram, Twitter, YouTube, Pinterest, Tik Tok, and emerging platforms.

Education: Bachelor’s degree in Marketing, Public Relations, Communications, Journalism or a related field from and accredited college or university. Any suitable combination of education and experience will be considered.

Other knowledge, skills or abilities:

  • A mix of agency and client-side experience is highly preferred
  • Proven ability to effectively manage multiple projects in a fast-paced, highly demanding environment
  • Highly organized, self-starter with excellent verbal communication skills
  • Collaborative, creative and adaptive work style
  • Strong leadership, project management and presentation skills
  • Excellent reporting and analytical skills, both quantitative and qualitative, with strong attention to detail
  • Demonstrates strong knowledge and thorough understanding of the principles of marketing, advertising, promotional and digital content
  • Must be skilled in Microsoft Office (Word, Excel, PowerPoint)
  • Experience with marketing platforms such as Sprinklr, Adobe Creative Suite (Photoshop, Illustrator, and Spark), and Kenshoo , are a plus
  • Clear understanding of social performance metrics and KPIs.
  • Knowledge of analytics and reporting tools like Facebook Analytics and Google Analytics
  • Experience managing social for a large brand
  • Experience with copywriting and editing of social copy

Company Overview

Tractor Supply Company (TSCO), the largest rural lifestyle retailer in the United States, is dedicated to enhancing our strong company culture built on our Team Members’ commitment to our Mission and Values. With over 2,000 stores in 49 states and an innovative e-commerce platform, Tractor Supply ranks in the Fortune 300 with annual revenues of more than $12 billion and growing! Come grow your career with us as we serve those who live “Life out Here”!

Tractor Supply Company offers a competitive Benefits package, including Medical, Dental, & Vision plans, to all Full-time Team Members as well as Part-time Team Members who are deemed eligible based on a minimum hours requirement. In addition, TSC offers access to other Benefits such as a Health Savings Account, Life Insurance, 401(k), and an Employee Stock Purchase Plan.

Apply Here