Social Media Manager, Need for Speed - Electronic Arts (EA) North Carolina, United States

About the job
Social Media Manager | Need for Speed

Marketing Communications creates compelling content and builds healthy player communities. We inspire deep engagement with both our in-game and out-of-game experiences through innovative multi-channel storytelling. We strengthen relationships with our biggest advocates and empower them to share their stories with the world. We set standards for creative planning, channel development, content production, measurement and optimization, and global distribution – at quality, on time and at scale. We strive to foster a culture of curiosity and trust, which lets us create the most amazing work of our careers.

Note, we are considering candidates across North America, either based in EA offices or remotely

This Senior Social Manager will join the Lifestyle social media team working on the Need for Speed franchise. Overseeing day-to-day social activity, the qualified candidate will implement content strategies on our social media channels across a number of platforms and engage with existing and prospective players.

Key Accountabilities
Key contributor to the Need for Speed integrated communications team.

Collaborate and coordinate with other managers across integrated communications, MarComm, Brand, and game teams to ensure succinct execution of tactics/campaign beats.

Ideate and manage franchise-focused content development for deployment on Need for Speed social media channels, including Twitter, Instagram, TikTok, and Facebook.

Role Accountabilities
Develop, launch, and manage social campaigns for the franchise, including pre-launch/launch campaigns, evergreen content, and post-release engagement opportunities.

Manage and work directly with third-party agencies to develop engaging multimedia content across multiple platforms.

Track content development team requests and brief cross-functional partners on social content needs.
Form key relationships with influencers across the social media platforms that we partner with to create content.

Manage and facilitate social media communities by responding to social media posts and developing discussions, when needed.

Assist in monitoring & reporting social media platform performance using third-party toolsets.
Assist in research and evaluate the latest trends in order to find new and better ways of measuring social media activity.

Analyze competitor activity using social listening tools.

Assist in managing the budget for social media activities.

5+ years of experience as a social media manager.
Experience developing creative and engaging social media strategies, including franchise-focused content and brand persona.

Strong writing experience and verbal communication skills.

Experience and understanding of emerging platforms – including TikTok and Discord.
Ability to oversee, plan and deliver content across different platforms using social scheduling tools such as Sprout and Airtable.

Multitasking experience to track content development asks & brief cross-functional partners on social content needs.

Ability to encourage collaboration across teams and departments.

Assist in delegating and prioritizing necessary tasks across our team.

Continuously learn and grow within the space.

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