Social Media Manager - NBA - ESPN - California

Job Title: Social Media Manager - NBA
Company: ESPN
Location: California

Position Summary:

Working in social media at ESPN is unlike anything else. Each day you’ll be challenged to blend creativity, sports knowledge, and journalistic instincts to produce industry-leading content seen by millions of sports fans. Collaboration, innovation, effort, and fun are at the core of this team and every day is game day.

ESPN Social is looking for a Manager who will lead a group of social specialists and flex their own ideas and skills to develop and distribute content across ESPN-branded accounts on Instagram, Twitter, TikTok and Facebook. An ideal candidate will have strong experience creating social content, managing people in a fast-paced environment and leading successful cross-platform projects from start to finish.

This position will focus on NBA content but will include other sports. This is a Night role, with hours of 2pm PST - 10pm PST. It will include a day in a weekend.

This position is based in CA, but may be open to alternate locations.


  • Creates and oversees content (visual, video, text) that is optimized for social platforms, specifically Instagram, Twitter, TikTok and Facebook
  • Collaborates with internal and external partners to make social content compelling for both fans and advertisers
  • Manages a team posting across multiple social media accounts & platforms during live sports window
  • Delegates work to select peers and designers
  • Edits and approves social posts for journalistic accuracy, audience relevance, and tone, including real-time decision-making at various stages of content development
  • Maintains commanding knowledge of the latest social media trends and best practices
  • Analyzes performance of social content and incorporate insights into future content decisions
  • Regularly works nights and weekends during the live sports window, along with occasional opportunities for on-site game coverage.


  • Minimum of 5 years of relevant work experience in Social Media, Marketing, or a related field
  • Minimum of 1 year of experience managing one or more employees
  • Strong organizational skills and ability to multi-task
  • Effective communicator and partner to all relevant stakeholders in the business
  • Advanced knowledge of current sports, including teams, players, storylines, and forward-facing media personnel
  • Skilled in social media comprehension and execution across TikTok, Facebook, Instagram, and Twitter
  • Possess excellent news judgement and verbal/written communication skills

Preferred Qualifications:

  • Minimum of 3 years’ experience using video editing software (e.g. Final Cut, Premiere)
  • Minimum of 3 years’ experience using photo editing software (e.g. Photoshop, InDesign)
  • Experience leading a team through coordinated events, meetings and tight deadlines
  • Ability to manage multiple, competing priorities simultaneously
  • Sports minded and has a passion for the industry as a whole
  • Proven track record of launching successful social media engagement campaigns
  • Experience managing, analyzing, and communicating KPI’s and results upward and downward in an organization
  • Knowledge of industry trends and stays up to date on the latest technological advancements relevant to the business
  • Commanding knowledge of journalistic standards
  • Appreciation and understanding of popular culture that contributes to an understanding of the tastes of ESPN’s social media followers

Required Education

High school diploma or equivalent

Preferred Education

Bachelor’s degree or equivalent in Journalism, Communications or a related field

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