Job Title: Social Media Manager
Company: Metropolitan Opera
Location: New York City Metropolitan Area
The Social Media Manager is a creative, driven, and passionate individual who is the key player in the creation and daily management of organic social media content for the Metropolitan Opera. This person is flexible, detail oriented, and able to shift focus quickly to keep up with the fast-paced environment of a large-scale live event-based arts institution. This role works closely with the Editorial, Graphics, and Video teams, and is under the supervision of the Associate Director, Digital Marketing. This position will manage the day-to-day responsibilities of all social media marketing and serve as general support for the Marketing team, collaborating with staff from across the organization to address key sales and business needs.
Under the direction of the Associate Director, Digital Marketing, manage the Met’s social media channels to support the overall marketing strategy and sales needs. This includes writing posts, capturing and editing content (including video) when needed, and the scheduling and monitoring of daily social media postings across all channels.
Develop, pitch, and seek out opportunities to create and capture unique and engaging content that is in line with the Met’s tone and brand identity.
Independently project manage content creation from end to end, including liaising with internal teams to coordinate content captures and manage any editing or additional asset creation needed. Deliver final products that are ready to publish.
Maintain the Met’s ongoing social media calendar, working to incorporate content to support sales needs while driving engagement and audience growth. Serve as a resource and gatekeeper to other departments seeking to add content to the social schedule.
Serve as the coordinator and on-site manager for social media opportunities, including artist collaborations, behind the scenes content captures, Last Night at the Met, Fridays Under 40 events, Holiday Open House, various offsite outreach events, etc. Edit and post content in real time as needed.
Proactively identify opportunities for collaboration to insert the Met into relevant social conversations.
Community engagement and monitoring: foster engagement by responding to comments when necessary, reposting/sharing fan and artist content, directing feedback to appropriate internal teams, and reporting content that is against community guidelines.
Report and monitor social performance by channel, content type, and key KPIs. Provide weekly detailed reports to internal team and create recommendations for optimizations based on data. Create ad-hoc reports for senior team as requested.
Research and present developing content/social platforms and new features as they become available.
Assist in the development of social media marketing strategies to grow audiences and meet revenue goals, including assisting with partnership promotional opportunities.
Assist with development and project management of paid social campaigns as needed.
The Social Media Manager is a creative, driven, and passionate individual who is the key player in the creation and daily management of organic social media content for the Metropolitan Opera.
This person is flexible, detail oriented, and able to shift focus quickly to keep up with the fastpaced environment of a large-scale live event-based arts institution. This role works closely with the Editorial, Graphics, and Video teams, and is under the supervision of the Associate Director,
Digital Marketing. This position will manage the day-to-day responsibilities of all social media marketing and serve as general support for the Marketing team, collaborating with staff from across the organization to address key sales and business needs.
Skills & Responsibilities:
Minimum of 3-5 years professional experience in social media marketing or content development, preferably within a large organization.
Proven track record of creating highly engaging social media content .
Passion for social media and proficiency with major social media platforms and social media management.
Supremely detail oriented and able to prioritize and be flexible in high-pressure environment.
Creative mind, able to think outside of the box while still working within organizational structure
Strong copywriting and editing skills. Able to deliver important information within the Met’s style, but with personality and a social-first tone.
Excellent interpersonal and communication skills
Strong project management, organizational, and time management skills
Proficiency with video and photo editing tools.
Proficient in Microsoft Office.
Basic knowledge of Adobe Creative Suite preferred.
Knowledge of opera and/or passion for the arts required.
A bachelor’s degree or equivalent
The Metropolitan Opera is a performance venue that requires employees working in the building to be fully vaccinated. Due to the nature of this role, you must be fully vaccinated and receive a COVID-19 booster shot, if you are eligible, at the time your employment is scheduled to start.
Ability to multi-task, prioritize, and be flexible in a fast-paced, deadline-oriented environment.
Must work well as a part of a large team, collaborating across departments, and also individually.
Requires frequent out of hours and weekend work to manage social media content captures, schedule changes, etc.
The Metropolitan Opera believes that diversity is critical to our success and growth as a leading performing arts institution and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Our goal is to be a diverse workforce that is representative, at all job levels, of the communities we serve.
The Metropolitan Opera is an equal opportunity employer. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and existing employees without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, citizenship status, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, or any protected category prohibited by local, state or federal laws.