Social Media Manager -Massachusetts Medical Society - Waltham, MA

Job Title: Social Media Manager
Company: Massachusetts Medical Society
Location: Waltham, MA

The Massachusetts Medical Society (MMS) is the statewide professional association for physicians and medical students, supporting 25,000 members. We are dedicated to educating and advocating for the physicians of Massachusetts and patients locally and nationally. A leadership voice in health care, the MMS contributes physician and patient perspectives to influence health-related legislation at the state and federal levels, works in support of public health, provides expert advice on physician practice management, and addresses issues of physician well-being. Under the auspices of the NEJM Group, the MMS extends our mission globally by advancing medical knowledge from research to patient care through the New England Journal of Medicine, NEJM Catalyst, and the NEJM Journal Watch family of specialty publications, and through our education products for health care professionals: NEJM Knowledge+, NEJM Resident 360, and our accredited and comprehensive continuing medical education programs.

The Social Media Manager owns the social media strategy for all of NEJM Group. This role has direct management of the social media channels that support the flagship product, the New England Journal of Medicine and strategic oversight of the other organizational channels that are managed by product marketing and editorial staff.

Responsibilities

Analytics & Strategy

  • Overall management and leadership of global organic social media strategy to expand the reach and boost engagement across owned social channels by attracting new followers and turning existing followers into brand advocates. Define and drive how NEJM social media channels (LinkedIn, Twitter, Facebook, Instagram, YouTube) support the brand, product, and marketing goals. Contributes and presents strategy, learnings, and recommendations to senior leadership via meetings and document writing.
  • Develop a community engagement and growth strategy that is grounded in understanding our key audiences’ identity, behavior, and how to influence them. Lead the development of a social media analytics/audit framework for measuring channel performance. Develops and shares actional recommendations from analytics. Owns social media KPIs.
  • Apply and analyze social listening analytics to track and manage performance, inform decisions on social content, and set priorities and strategies.
  • Monitor social media trends, including developments in design, applications, strategy, and innovation to stay relevant and effective.

Social Media Center of Excellence

  • Lead the development of an integrated social communications strategy and editorial social calendar orchestrated across functions (product marketing, brand communications, audience development & subscription marketing)
  • Establish and maintain social media governance processes and guidelines. Develop audience growth and engagement playbooks. Train all staff involved in social media management and marketing. Document and recommend processes for social media posting, including how marketing works with editorial teams curating editorial content for channels.
  • Owns decisions on which channels are launched and deprecated. Develops a social media channel architecture for NEJM Group.
  • Develops roadmap for optimizing social media technology.

The New England Journal of Medicine (NEJM) Social Lead

  • Owns the full social media strategy and execution for NEJM social channels to expand the reach and boost engagement across owned social channels by attracting new followers and turning existing followers into brand advocates.
  • Manages social media production resource who works to ensure new continuously published content is appropriately featured in NEJM social channels.
  • Steward of the brand ensuring the social channels uphold editorial and quality standards.
  • Monitor and engage with non-medical conversations on channel when appropriate.

Brand and Community
Spearhead the development and execution of our influencer strategies across platforms and channels. Create and drive a reputation and content strategy for social media channels that builds the organization’s brand awareness and differentiation. Collaborate across the organization, engaging leaders to help drive campaigns that build our brand narrative. Nourish the digital voices of key staff and editorial leaders. Offer best practices on how to build eminence around one’s social brand and be an authentic & authoritative voice.

Required Experience

  • You have 7+ years social media experience in social media strategy
  • Expert knowledge of social networking channels, including but not limited to, Facebook, Twitter, Instagram, LinkedIn, TikTok, YouTube, Reddit, blogging and any other relevant platforms. Deep understanding of existing and emerging social media platforms with experience finding opportunities to scale or build new capabilities
  • Ability to jump from the creative side of marketing to the analytical side.
  • Adept at interpreting data, generating insights, and recommending optimizations to deliver strategic counsel and impactful recommendations to business partners.
  • Experience developing, executing, and optimizing social and digital strategies (for a medical or science content-centric organization is highly preferred)
  • Ability to quickly build connections and trust with business partners to own the full social media direction - from goal setting and plan-building to delivery and measurement of results
  • A record of building a positive working environment and working in an environment with a blend of direct and indirect management control.
  • Capable of problem-solving and owning outcomes, collaborating across multiple teams and skillsets to accomplish goals
  • Strong communication, interpersonal and presentation skills
  • Experience with media (magazine/periodical/journal publishing) and multimedia product sets is a bonus.

Benefits
Our generous benefits offerings include: 3 weeks of paid vacation, 6 personal days, 12 sick days, 13 paid holidays, medical and dental plans, 401(k) plans with company match, backup childcare assistance, tuition assistance and more!

The MMS has earned praise as one of the Top Places to Work in Massachusetts by The Boston Globe for the past 10 years in a row! The Globe surveys employees regarding their opinions about company leadership, benefits, ethics, values and culture, and recognizes those companies who receive high marks from their employees.

Massachusetts Medical Society is an Equal Opportunity Employer: Min/Fem/Vet/Disabled

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