Social Media Manager - Magnetic Me New York City Metropolitan Area Hybrid

Magnetic Me is seeking a savvy Social Media Manager to join our growing marketing team based in New York, NY. Reporting to the Director of Marketing, the candidate will create the communication strategy and own day-to-day execution across channels while building a community of brand advocates. The candidate should be passionate about being the voice of the brand and staying up to date on social trends in order to drive brand awareness and build an engaged community.

Responsibilities:

Create the organic content strategy to build and scale current (Instagram, Facebook, Pinterest) and emerging (TikTok) social channels, creating a unified brand voice across channels

Inform both the organic and paid social content briefs for photography and video, with a focus on helping to accelerate our video strategy and content

Create, manage, and implement the social media calendar across channels, owning day-to-day scheduling, posting, and responding

Analyze the latest industry/category and platform trends, best-in-class practices, and competitive activity across channels to inform content development

Develop and execute the influencer strategy and outreach; identify and recruit influencers for both content creation and amplification to drive brand reach

Monitor and organize UGC for use across channels

Track and report social channel performance to quantify the effectiveness of the overall strategy and campaigns

Develop and foster relationships with like-minded brands, influencers, and industry professionals to create meaningful collaborations that drive brand awareness and engagement with new audiences

Build and nurture MVPs and brand ambassadors via existing (MVP Facebook group) and new channels

Collaborate with Brand Marketing and eComm teams to create engaging content and amplify the marketing calendar via social and influencer activities

Qualifications:

Bachelor’s Degree, preferably in Marketing or Communications

Experience managing social channels for a brand with a proven track record of growing followers

Ability to multi-task and prioritize in a fast-paced environment

Strong collaborator who enjoys working cross-functionally

Passion for staying on top of social media trends and building a community of brand advocates

Experience and passion for the baby/parenting space is a plus!

Salary & Benefits:

· Competitive Salary DOE

· Performance Bonus Opportunity

· PTO

· 401(k) Incentive Savings Plan

· Health Benefits

· Convenient Location Midtown Manhattan

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