Social Media Manager - Mad Hippie - Austin, Texas Metropolitan Area Hybrid

Job Title: Social Media Manager
Company: Mad Hippie
Location: Austin, Texas Metropolitan Area

Sr. Social Media & Community Manager

Mad Hippie was built on the notion that natural skin care can be every bit as effective as traditional. We never formulate with Parabens, synthetic fragrance, dyes, petrochemicals, PEGs, SLS and other nasty additives. In fact, they have no place in the products we, and those we love, put on our bodies.

Here at Mad Hippie we take skin care seriously, but we also take corporate responsibility seriously. We appreciate the faith a customer puts into a company when buying our products, and that’s why we strive to always make the safest, most effective products possible while also working to limit our carbon footprint and impact on the planet.

Mad Hippie is sold in X countries and over X # doors including, Ulta Beauty, Whole Foods Markets and Amazon. Discover more about our Natural Empowered beauty Philosophy and mission on our website:


Mad Hippie is seeking a talented and creative Sr. Manager, Social Media to lead our social media function, driving best-in-class consumer, brand experience and engagement with a 360 execution. We are looking for an experienced individual with a great bias for action and a genuine passion for natural beauty, our brand purpose and positioning as a cruelty-free natural and effective brand.


-Maintain a social calendar across platforms aligning with key marketing and new product launches initiatives

-Manage the content planning, strategy, and execution of Mad Hippie organic social activity across all platforms Instagram, TikTok, Facebook, YouTube, and Pinterest while guiding the tactical execution

-Lead and create innovative campaigns that elevate the Mad Hippie brand, build awareness, and drive engagement on social

-Generate creative briefs with relevant insights to guide creative team on best practices through content creation process including concept, asset creation, and deployment on platforms

-Partner with influencer coordinator on strategic recommendations that support key social and brand initiatives, build community, and impact organic growth of Mad Hippie channels

-Monitor social channels and community management process providing editorial guidelines for moderation, troubleshooting with customer service, and/or elevation of communications as needed

-Provides regular recap about analytical performance and learnings resulting in actionable insights

-Is constantly on the pulse of the social conversation surrounding the brand and funnels insights to the brand and doss-functional teams

-Consistently optimizes performance and stays at the forefront of social platforms latest algorithm updates and engagement / growth best practices

-Build audience acquisition plans and growth strategies specifically for TikTok

Identify unique ways to increase brand affinity, engage with fans, and build thriving communities on social

-5-7 years experience is social media management role with community management experience
-Knowledgeable about each platform best practices and understands the design needs across social
-Proficient in social management and analytics tools such sprinkler, Sprout, etc…
-Ability to leverage data and metrics to inform future campaigns and strategies
-Thinks strategically and excels at flawless execution
-Excellent oral and written communication skills
-Has a bias for action and acts as an owner
-Ability to manage campaigns from the ideation phase through launch / execution
-Familiarity with Tribe Dynamics/ Rival IQ software

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