Social Media Manager - LifeBridge Health - Baltimore, MD

Job Title: Social Media Manager
Company: LifeBridge Health
Location: Baltimore, MD

POSITION SUMMARY:

The Digital and Social Media Manager will oversee and implement the strategy, content creation, and execution of the brand’s digital and social media channels across LifeBridge Health.
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Essential Functions**

  • Develops a full-year, month-by-month, social media calendar to align with key LBH initiatives and consumer mindsets (flu season, back-to-school, etc.)
  • Monitors Search Engine Optimization and web traffic metrics to ensure that social media is driving traffic back to the website and how visitor traffic performs (time on page, # of page views, # of appts set, etc.).
  • Generates, edits, publishes and shares engaging content daily (e.g. original text, photos, videos and news) on multiple platforms.
  • Oversees social media accounts, which also includes the design (e.g. Facebook timeline cover, profile pictures, etc. for all social media accounts). Responds to inquires through social media channels and crisis communication and customer service.
  • Serves as the go-to expert for LifeBridge Health’s social media strategy for the entire system.

Qualifications & Requirements

  • Basic professional knowledge; equivalent to a Bachelor’s degree; working knowledge of theory and practice within a specialized field: digital marketing.
  • 3-5 years of experience
  • Microsoft Office Suite; basic computer skills; standard office equipment; critical thinking skills; photographic and video hardware/software; web authoring techniques and software and social media platforms

Additional Information

As a condition of employment, if not already completed, all new hires are required to receive the first dose of the COVID-19 Vaccination Series prior to their Occupational Health pre-employment assessment, and scheduled to complete the Vaccine Series within the first thirty (30) days of employment.

As one of the largest health care providers in Maryland, with 13,000 team members, We strive to CARE BRAVELY for over 1 million patients annually. LifeBridge Health includes Sinai Hospital of Baltimore, Northwest Hospital, Carroll Hospital, Levindale Hebrew Geriatric Center and Hospital and Grace Medical Center, as well as our Community Physician Enterprise, Center for Hope, Practice Dynamics, and business partners: LifeBridge Health & Fitness, ExpressCare and HomeCare of Maryland.

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