Job Title: Social Media Manager
Company: Hello Bello
Location: Hello Bello Los Angeles, California, United States Remote
About Hello Bello:
Hello Bello is so much more than just a baby company – we’re on a mission. We believe in ‘Premium for All’ and are committed to creating the highest quality products at the most reasonable cost, because every child deserves the best. We believe in doing better for babies, parents, and the planet. We believe in doing good and giving back. We believe in exceeding expectations and going above and beyond. And while it’s all serious business to us, we also believe in having fun – and we try to with product design, content, and community. And obviously with each other, too. Join us!
Role Summary:
Hello Bello is looking for a creative and driven Social Media Manager to oversee content, community engagement and day-to-day operations of all Hello Bello social media channels. You will lead the development of social media campaigns and high quality content strategies with the goal of cultivating a strong and loyal community of brand advocates and consumers. The Social Media Manager will maintain our unique brand identity and a consistent voice across all platforms.
Responsibilities:
- Oversee and increase social engagement through effective brand advocacy on social media platforms, including TikTok, Instagram, Facebook, YouTube Shorts, and our presence on Facebook, Twitter and Pinterest
- Strategize, develop and execute captivating social media campaigns that build community and engagement across all Hello Bello social channels
- Own and maintain content calendar; curate and schedule posts across all social platforms
- Work with design and copywriting teams to create cohesive brand assets
- Continuously engage with customers (answer DM’s, engage with comments, questions, business inquiries, etc) and foster a positive brand experience through ongoing communication
- Work in close partnership with the Sr. Manager, Marketing Communications on influencer marketing campaigns & outreach, gifting and other advocate initiatives
- Stay on top of ever-evolving social trends, identify themes and new opportunities, and amplify key brand moments
- Provide thought leadership for Social Media Community Coordinators
- Using the latest analytic and reporting tools, develop strategies and best practices to generate customer enthusiasm
Qualifications:
- 4+ years of social media experience, preferably in a fast-paced, high volume environment
- Highly proficient in all social media networks (primarily TikTok, Instagram & Facebook)
- Ability to create video form content (Instagram Reels/TikTok videos)
- Thorough understanding of social media trends, engagement and communication tactics
- Proven ability to drive and measure results
- Experience with social media management/analytic tools (ie: Later, Sprout, etc) preferred
- Experience in the CPG (Consumer Packaged Goods) a plus
- Degree in Marketing, Business Administration, Media, or appropriate combination of education and relevant practical experience preferred
Benefits & Perks:
- Medical, dental, and vision insurance
- 401k and FSA options available
- Paid Vacation and Holidays
- Employee discounts on Hello Bello products