Job Title: Social Media Manager, Global Football
Location: Beaverton, OR
Behind our marketing and communication is a force of creative experts, digital strategists and brand stewards telling stories of elite and everyday athletes, product innovation and sport moments across a range of channels from our retail stores to our service-based apps. Social media is of particular importance to our marketing mix and often a primary lever to use when connecting with the hearts and minds of athletes* around the world.
As the paradigm of brands on social media becomes increasingly complex, Nike Global Social Media is responsible for building and deepening the comprehension of the space for the entire organization. This is done by partnering, sourcing and disseminating a variety of industry and platform-specific information to anyone who participates or is influenced by the end-to-end spectrum of content creation and distribution. Additionally, Nike Global Social Media is responsible for the planning, programming and publishing of all global-level channels. As such, marrying the above information with seasonal objectives and audiences is integral to the development and output of efficient and effective briefs and brand behavior.
Who We Are Looking For
The Global Social Manager for @nikefootball plays a meaningful role in leading the social strategy and crafting connected experiences that engage audiences across key platforms. This position will synthesize information from external partners and across the organization to deliver clear, measurable strategies that demonstrate Nike’s leadership in social media.
The ideal candidate will be exposed to senior leaders within Global Brand Marketing and throughout Consumer Direct Marketing (CDM). Digital Commerce, and One Creative. You want to be a part of this team because you understand technology and the role of our direct-to-consumer channels and you are always ready to be a thought partner, a digital evangelist and consumer advocate. You obsess the latest trends in mobile, social media and digital and are able to overlay consumer need to create industry leading solutions. You should also have a passion for the world of Football (soccer).
What You Will Work On
If this is you, you will be working with Consumer Direct Marketing and One Creative to shape all the experiences that live within social media. You are responsible for the channel strategy, the brief to creative, and leading all aspects of the final stage of implementation and publishing.
A typical day/week looks like
Partner cross-functionally and with Geo’s to communicate social channel priorities
Partner across NDDC and Merchandising to implement social commerce capabilities and integrate into the overarching social strategy
Partner with Integrated Media and Geo partners to set budget priorities for powering social channels
Write and refine creative briefs to ensure platform-right, channel-right content is briefed and delivered by creative
Attend Creative Review to share concepts for your respective channels
Partner with insights and platform strategy teams to set learning agenda and incorporate findings into real-time improvements for social plans
Partner with Consumer Services team to ensure our campaigns are supported appropriately all the way through to social interactions from consumers
Lead and facilitate sport and athlete moments
Meet with agency partners and Consumer Services on Social ROS
WHO YOU WILL WORK WITH
In this role, you will sit in the Consumer Direct Marketing team, reporting to the Global Social Director of Sport Dimensions. You will work with social specialists and an agency partner for programming and publishing needs and collaborate with the measurement team to review metrics and insights. You will partner closely with the Men’s and Women’s Construct teams along with the CDM Constructs across Performance and Lifestyle dimensions and you will manage the briefs that go to One Creative as well as the hand-off back to the Social team for programming and publishing.