Social Media Manager - Farm Credit Mid-America - Scottsburg, IN

Job Title: Social Media Manager
Company: Farm Credit Mid-America
Location: Scottsburg, IN

Farm Credit Mid-America is a financial services cooperative serving financial needs of farmers and rural residents across Indiana, Ohio, Kentucky and Tennessee for over a century. Our purpose is to secure the future of rural communities and agriculture - one home, one farm and one business at a time. We are passionate about serving the needs of our rural communities and creating positive customer experiences.

Farm Credit Mid-America is a great place to work! We have been named as a Best Places to Work in Kentucky for the past 10 years. At Farm Credit Mid-America we put our customers and team members at the heart of all we do.



About Our Opportunity

Our Social Media Manager is responsible for developing and executing overall social media strategy, online community management and social media platform reporting. This is a crucial role contributing to the overall customer experience by building and engaging with our internal and external customers through social media. Our Social Media Manager partners with internal and external stakeholders to implement innovative social media strategies and tactics that increase awareness, consideration, and drive preference for products and services.

How You Will Spend Your Time

  • Manage various organic social media channels.
  • Collaborate with team members and agencies on strategies for our brands.
  • Collaborate with team members to gather and share customer and team member stories about our purpose to secure the future of rural communities and agriculture.
  • Partner to integrate social media campaigns that align with brand guidelines.
  • Utilize digital content management tools, online listening tools and other online systems.
  • Align external social media communications strategies to product campaigns.
  • Plan and deliver integrated campaigns across various platforms maintaining regular dialogue with creative and media agencies.
  • Provide ongoing oversight of social media playbooks and briefing agencies.
  • Create and provide direction for content.
  • Coordinate review and approval process among internal stakeholders as well as publication across all social channels.
  • Develop integrated social media communications calendar to coordinate curating, sourcing and scheduling content publishing and messaging alignment.
  • Oversee daily monitoring of all social media channels; respond to inbound comments, reviews, or messages in a timely manner.
  • Distribute customer service inquiries and feedback through the proper internal channels for appropriate follow up.
  • Manage Association’s social media guidelines and policies, working closely with the legal and compliance team to maintain compliance with FFIEC guidelines.
  • Engage with team members to provide insight into social strategies.
  • Develop and deliver training around social practices, and continually provide guidance on best practices.
  • Develop and execute team member advocacy strategies to grow and engage internal customer participation.
  • Provide social media strategy and support for events, tradeshows and sponsorships/ partnerships.

Minimum Education & Experience

Bachelor’s degree in marketing, communication or related field. Minimum of five years of successful experience in social media marketing in a corporate environment or equivalent combination of education and experience. Ideal candidates will have a successful track record in brand marketing, collaborating with all levels of internal and external stakeholders and the ability to demonstrate composure and critical thinking in uncertainty.

Mental & Physical Requirements

  • Engage in virtual and face-to-face conversation to serve customers and give and receive information from team members, vendors, outside consultants and the public.
  • Use a computer and similar office technology and tools. This involves reading the screen and keying/typing information.
  • Speak and make presentations to individuals or groups on technical subjects related to job.
  • Travel via auto or commercial transportation to carry out essential responsibilities of the job.
  • Successfully interact with and represent the organization to staff, officers, board members, customers, vendors, and/or the public at all levels.
  • Provide sound technical advice to leaders and other staff in the subject field(s) related to this position.
  • Understand and explain various subject matter and consulting concepts, programs, terminology, and methods.
  • Reason, judge, compare, calculate, evaluate, decide, and critique such information as written material, numerical data, responses to customer needs, and/or other related work activities.
  • Requirements of the job include the ability to do the work, with or without reasonable accommodations. It is the Association’s policy to make reasonable accommodations for individuals with disabilities.

Farm Credit Mid-America provides a competitive total rewards package to our team members. This includes an award winning 401(k) Plan. Our Health and Financial wellness benefits provide safety, security and peace of mind for you and your family. Here is only a highlight of what we provide our team members:
Medical Insurance - Two consumer-driven health plans available paired with a tax-advantaged Health Savings Account (HSA).
Dental - Our dental plan offers option of basic or comprehensive coverage.
Vision Insurance
Flexible Spending Accounts - Two Savings Plans to plan for eligible healthcare expenses.
Employee Assistance Program (EAP) - Mental Health providers for you and your family.
Income Protection - Short and Long-term Disability Insurance coverage.
Retirement Savings - Team members have 401(k) savings options with an employer match.
Paid Time Off - Vacation, sick, and holidays.

Farm Credit Mid-America is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, veteran status, disability or any other category protected by law.

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