Social Media Manager - Cape Resorts - Cape May, NJ

Job Title: Social Media Manager
Company: Cape Resorts
Location: Cape May, NJ

Department: Marketing

Position: Social Media Manager, Cape Resorts

Location: Cape May, NJ (hybrid)

Reports To: Senior Director of Marketing

About Cape Resorts
Cape Resorts is a boutique hospitality collection comprised of eight distinctive hotel properties with several more under development. Each property offers a unique lodging experience, noteworthy dining venues, exciting nightlife destinations and successful retail and wellness outlets. The current hotel portfolio includes: Congress Hall, The Virginia Hotel & Cottages, Beach Plum Farm, The Star Inn, the Beach Shack and Sandpiper Beach Club in Cape May, NJ. In addition, Baron’s Cove in Sag Harbor, NY and The Pridwin Hotel & Cottages on Shelter Island.

Position Overview
This position works with the Senior Director of Marketing to develop and execute social media plans for the hotel, restaurant, special events and activities on multiple platforms. This position requires a candidate who can act as a passionate and knowledgeable brand ambassador, both internally and externally. They are skilled in photography, video-format content development, copywriting, and Meta advertising strategy. Must be willing to work evenings, weekends, and holidays.

Social Media Channels – Community Management

Social Media – What you will be responsible for:

  • Leverage social media channels to grow brand awareness for the hotel, restaurant, activities, and experiences.
  • Partner with PR on influencer marketing and tastemaker events.
  • Researching, collecting, and writing authentic content for social media channels Facebook, Instagram, TikTok, YouTube etc.
  • Attending events at hotels to provide live, local coverage
  • Monitor, respond, and flag online conversations
  • Brainstorm and execute creative contest
  • Optimize posting schedule & frequency to obtain maximum interaction & impact


  • Provide monthly reports on social media growth and performance
  • Proactively communicate issues, opportunities, and insights to improve performance
  • Regularly provide feedback of insights obtained from social media monitoring to the marking team to ensure that social outreach is fully integrated with web, PR, and event marketing in a timely fashion

Research new social media/digital platforms and provide briefs to Director of Marketing about if channel is appropriate for our hotels

To Succeed In This Role

  • You engage with leadership, team members, and guests to create experiences that exceed expectations
  • You are a proactive, self-starter who can work well both independently and as part of a team
  • You know the competitive market
  • You are resourceful and look inward as well as outward for motivation
  • You have a strong work ethic and sense of urgency
  • You are a great communicator in person and on paper
  • You love the challenges a problem brings and get satisfaction making the solution happen
  • You have strong organizational, copywriting, storytelling, communication, and presentation skills
  • You have a strong knowledge, interest, and experience in social media and are curious to explore new emerging platforms and functionality
  • You have a keen eye for taking and selecting interesting and beautiful photographs
  • You have an understanding of dynamic social content dissemination across multiple channels
  • You have the ability to multi-task in a fast paced environment and remain graceful under pressure

Ideal Qualifications

  • Bachelor’s Degree preferred, preferably in marketing or communications
  • A marketer with minimum 1-3 years’ experience as a social media manager
  • Skilled in use of Adobe and other creative editing platforms, including mobile applications

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