Social Media Manager - Benefit Cosmetics - San Francisco Bay Area

Job Title: Social Media Manager
Company: Benefit Cosmetics
Location: San Francisco Bay Area

The Social Media Manager will enhance Benefit’s social brand presence and build strong online communities through our various social media platforms. This role will drive social strategy, implementation, day-to-day community management and channel analytics of all owned social platforms. They will partner with Senior Director of US Marketing Communications on campaign planning & analytics for KPI performance reporting to senior leadership. The Social Media Manager will work cross functionally and drive a social-first strategy with fully integrated campaigns and programs that promote the business priorities. This role requires supervisory responsibilities and will manage/coach a coordinator.

Essential Duties and Responsibilities:

Social Strategy: Channel Health & Growth:

  • Develop social media strategy that articulates short & long-term strategic vision for priority owned social platforms, that aligns with business goals.
  • Serve as social analytics lead & report on analytics. Manage communication and educate broader team to help drive quarterly goals, grow channel benchmarks & make recommendations to surpass goals (prepare monthly dashboard, compile metrics from various team leads)
  • Oversee community management & fan engagement on Twitter, Facebook, Instagram and TikTok
  • Manage owned social media channels growth and maintenance; focus on engagement in collaboration with creative team & acquisition in partnership with the brand & influencer
  • Partner with Senior Director of Marketing Communications to pivot and evolve as social regularly does. Reset & fulfill strategies by creating specific recommendations & deliverables including content strategy, optimizations and overall social
  • Ensure synergy across platforms, help to consistently execute Benefit’s social media
  • voice & tone through the conception of digital campaign creative & content creation.

Campaign Planning & Performance:

  • Recommend social media strategies for monthly campaigns that contribute to the yearly social media objectives (including but not limited to: brand campaigns, product launches, retailer promotions
  • Concept, develop, and implement execution of larger social campaigns, programs and breakthrough plans in collaboration with Creative team then amplify through broader cross-functional team integration (ecomm, etc)
  • Partner with content team to plan and execute campaign content that drives community engagement
  • Partner with brand + influencer marketing teams on programs and partnerships that build our consumer base through social acquisition (IG acquisition)
  • Manage all social media campaign performance metrics including engagement, acquisition & associated sales. Compile and deliver post-campaign result decks to leadership, marketing successes and sharing learnings with broader team in monthly meetings and recommend solutions
  • Advocate and make recommendations around social marketing programs, messaging, campaigns, working closely with the other digital team members assigned to these activities

Benefit LIVE:

  • Own Benefit’s live social strategy including IG , Facebook, TikTok etc
  • Drive content strategy, planning and calendar across LIVE platforms
  • Track, monitor and capture channel growth and metrics
  • Identify & cultivate cast of personalities
  • Execute daily content through scheduling, briefing personalities, to ensure greater success.
  • Manage Take overs (internal and external)
  • Operational + Cross-functional Planning:
  • Partner with global MarCom team, influencer marketing team and OMG teams on social initiatives - contributing to weekly social content planning, communicating influencer campaign needs, ecomm and etailer offers & initiatives, and opportunities to drive acquisition & engagement + ensure synergy across all channels
  • Research and stay abreast of trends in consumer behavior, internet & social media behaviors, new technology or platforms and share knowledge with team to be first to market, if suitable
  • Partner with Senior Director in leveraging new technologies and innovations that enhance digital campaigns and brand/product storytelling
  • Oversee competitive monitoring and share out results/report with US Marketing
  • Manage, mentor and motivate direct report (Social Media Coordinator) in order to encourage their professional development while providing supervision and guidance
  • Ensure integration & coordination between social organic and paid social teams
  • All other duties as assigned

Qualifications:

  • 4+ years marketing or brand marketing experience preferred
  • Strong understanding of brand management and consumer/retail behaviors
  • Strong strategic vision and creative skills balanced by a highly analytical, hands on and detail-oriented approach
  • Experience with cross-functional relationship building skills to achieve company’s goals
  • Project management and planning skills, showcasing ability to push and meet project deadlines
  • Sound judgment and the ability to make decisions and present recommendations with clarity and conviction
  • Detail oriented while understanding the “big picture”
  • Excellent communications, presentation and organizational skills both verbal and written
  • Ability to travel
  • Knowledge of digital trends and best practices - savvy about all social media channels and competitive landscape in digital
  • Experience with platform analytics tools such as DFP, comScore, Simply Measured, Snaplytics, YouTube Analytics, Google Analytics, and Facebook Insights is key

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