Social Media Manager - Arizona State University Phoenix, AZ

Job Title: Social Media Manager
Company: Arizona State University
Location: Phoenix, AZ

Social Media Manager
Arizona State University
Req ID# 86431BR
Campus: Downtown Phoenix
Department: AZ PBS

Job Description
Arizona PBS, a public media station located on Arizona State University’s Downtown Phoenix campus, seeks a dynamic, creative Social Media Manager to grow the station’s flagship social media channels. Under general administrative direction, this position is responsible for overseeing social media efforts and account management for Arizona PBS initiatives and programs.

The manager will create written and visual social media content that aligns with station priorities, build loyal brand awareness and oversee the day-to-day channel management. The ideal candidate deeply understands social media analytics and how paid efforts complement organic strategy across each social media platform.

Day-to-day responsibilities include content strategy and execution, leading community management (i.e. responding to followers), developing and pitching organic and paid social campaigns, and tracking/analyzing data to report on weekly and quarterly performance.


Salary Range
Depends on experience

Close Date

Essential Duties

Set strategy for Arizona PBS’s social media platforms:

  • Identify and implement strategic opportunities to amplify the brand reach and grow audiences across social media platforms (Facebook, Twitter, LinkedIn, YouTube, Instagram and TikTok for Arizona PBS, as well as a second Facebook and Twitter for Arizona PBS KIDS)
  • Ensure social media strategy and goals align with the station’s strategic plan.
  • Maintain an editorial content calendar with a consistent posting cadence for each account, while developing brand-aligned content and growing social media audiences.

Analyze results and adjust accordingly:

  • Use analytics and audience research to measure content, campaign and competitor performance. Use analytics platforms, Google Analytics and other tools such as Hootsuite and Databox to track goals/KPIs, mine actionable insights and optimize content accordingly
  • Stay up to date with the ever-evolving social media landscape and adjusts practices to stay relevant with current trends

Create and grow partnerships:

  • Build relationships across the station, the university and out in the community to further our content and engagement goals.
  • Act as subject matter expert on social media topics and trends to ensure best practices are used, and makes recommendations internally for appropriate communication using social media

Collaborate with teammates and student workers:

  • Develop, create and schedule content across our platforms.
  • Create brand toolkits to promote awareness digitally for original shows and content as needed
  • Attend events and produce live social media content

Minimum Qualifications
Bachelor’s degree in Communications, Public Relations, Marketing, Journalism or related field AND five (5) years of related experience which includes three (3) years of supervisory experience Or, any equivalent combination of experience or education from which comparable knowledge, skills and abilities have been achieved.

Desired Qualifications

  • Knowledge of social media within media organizations.
  • Experience in managing social media brand accounts.
  • Ability to manage direct reports.
  • Ability to balance established brand guidelines for a consumer-focused audience.
  • Ability to deliver in a fast-paced environment.
  • Experience in using attention to detail skills.
  • Ability to self-motivate.
  • Knowledge of content calendar development, copywriting and blogging.
  • Ability to lead by example in communicating, participating and encouraging support of the institutions sustainability programs.
  • Ability to stimulate changes in individual, institutional and corporate behaviors to create a more sustainable environment.

Working Environment

  • Activities are performed in an environmentally controlled office setting subject to extended periods of sitting, keyboarding and manipulating a computer mouse
  • Required to stand for varying lengths of time and walk moderate distances to perform work
  • Ability to clearly communicate to perform essential functions.
  • Frequent bending, reaching, lifting, pushing and pulling up to 25 pounds.
  • Regular activities require ability to quickly change priorities, which may include or are subject to resolution of conflicts.

Department Statement
Arizona PBS, one of the nation’s largest and leading public media organizations, delivers in-depth programming on news and public affairs, science, arts and culture, plus dedicated children’s programming, to 1.9 million households and 4.8 million people, reaching 80 percent of the homes in Arizona. On air, online and in the community, Arizona PBS brings its trusted brand of storytelling to Arizonans via four broadcast TV channels and its website. The station, which started in 1961, is operated by Arizona State University’s Walter Cronkite School of Journalism and Mass Communication.

ASU Statement
Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation’s fifth largest city. ASU champions intellectual and cultural diversity, and welcomes students from all fifty states and more than one hundred nations across the globe.

Arizona State University is a VEVRAA Federal Contractor and an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other basis protected by law.

Employment Verification Statement
ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications.

Background Check Statement
ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.

Instructions to Apply
Application deadline is 3:00PM Arizona time on the date indicated.
Please include all employment information in month/year format (e.g., 6/88 to 8/94), job title, job duties and name of employer for each position.
Resume should clearly illustrate how prior knowledge and experience meets the Minimum and Desired qualifications of this position.
ASU does not pay for travel expenses associated with interviews, unless otherwise indicated.
Only electronic applications are accepted for this position.

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