Job Title: Social Media Manager
Company: Akraya, Inc. · California, United States
Location: California, United States
Join our team as the B2B Organic Social Manager, where you’ll shape engaging marketing content across Mailchimp’s social media channels. We’re looking for a savvy communicator, collaborator, and social data expert to lead initiatives tailored to the advanced marketer audience.
- Prioritize stakeholder needs and maintain brand voice consistency in editorial calendar oversight.
- Partner with thought leadership and product marketing for targeted content initiatives in content collaboration.
- Execute campaigns aligned with business goals as part of content collaboration.
- Analyze social performance and conduct competitive assessments for performance monitoring and optimization.
- Iterate strategy based on data insights obtained from social performance analysis.
- Drive growth through strategic paid media initiatives in paid media leadership.
- Coordinate campaigns tailored to the B2B advanced audience as part of paid media leadership.
- Lead quarterly content planning and monthly briefings for B2B social initiatives in content planning and briefing.
- Ensure alignment with overall marketing objectives during content planning and briefing.
- Stay current on social media platform functionalities in platform optimization.
- Provide guidance for platform-optimized posts in platform optimization.
Skills and Qualifications:
- 5-7 years in social media marketing or communications.
- Strong written and verbal communication skills.
- Analytical acumen with experience in social performance analysis.
- Knowledge of paid and earned social media.
- Proficiency in Microsoft Office and Google Suite.
- Collaborative mindset with cross-team experience.
- Familiarity with social media management systems (e.g., Sprout, Brandwatch).
- Agency experience or managing agency relationships.
- Exceptional organizational and problem-solving skills.
- People management or vendor/agency management experience.