Job Title: Social Media & Listening Lead - Hybrid
Company: Black & Veatch · Chicago, IL
Location: Chicago, IL
Together, we own our company, our future, and our shared success.
As an employee-owned company, our people are Black & Veatch. We put them at the center of everything we do and empower them to grow, explore new possibilities and use their diverse talents and perspectives to solve humanity’s biggest challenges in an ever-evolving world. With over 100 years of innovation in sustainable infrastructure and our expertise in engineering, procurement, consulting and construction, together we are building a world of difference.
Company : Black & Veatch Corporation
Req Id : 98237
Opportunity Type : Staff
Relocation eligible : No
Full time/Part time : Full-Time
Project Only Hire : No
Visa Sponsorship Available: Yes
Why Black and Veatch
Recognized by Glassdoor as a 2023 Top 100 place to work, Black & Veatch allows you to lend your talent and perspective to humanity’s biggest challenges in a flexible environment where you are empowered to grow and explore new possibilities. We offer competitive compensation; 401K match and benefits that start day 1. Our hybrid environment allows you to balance your work and personal life.
At Black & Veatch, you own your career with purpose and meaning. You are empowered to grow and explore new possibilities at every step of your career journey. Bring your big ideas knowing you are safe to be who you are and speak up with concerns or questions and put your diverse talents and perspectives to use.
The Opportunity
The Social Media & Listening Lead role is responsible for tracking, understanding, influencing and protecting Black & Veatch’s brand reputation, ‘share of voice’, sentiment and business development across an increasingly complex ecosystem of social media forums where clients, markets, competitors, employees and other audiences are increasingly engaged. The proliferation of outlets and content being shared is resulting in the need for more focused listening and greater speed in responsiveness. The Social Media & Listening Lead will leverage Black & Veatch’s social listening and management platforms and provide effective leadership for our social media professionals in order to make these advances.
Black & Veatch’s social media and listening team must proactively execute continuous, programmatic campaigns to capture and grow digital ‘share of voice’ in key thematic areas that reinforce company strategy, brand/value proposition and employee/recruiting experience as well as meet our existing and prospective clients, in a more impactful way, where they go digitally to consume information and make critical decisions. Additionally, the social media and listening team is responsible for rapidly capturing and responding to emerging trends, misinformation and potential violations of our brand and IP.
The Team
As part of Enterprise Marketing & Communications, in the Chief Client Offer organization, you will have the opportunity to drive agility, innovation nd accountability as an organization to our commitment to transform and grow. You are passionate about growth, client-centric behavior, and work seamlessly across all areas of BV.
Key Responsibilities
- Work across Marketing as part of the Chief Client Officer organization.
- Strong collaboration and teamwork with CIO, Legal, HR, other business enabling functions and Client Sectors/Segments
- Collaboration with Internal Communications and the integrated marketing functions
- Ability to work with and mange third-party tool and service providers
- Guide decisions on the use of social media and listening platforms relevant to the business and geographic reach of the company
- Provide insights and recommendations on use of social media and listening tools, as well as paid media investments and implementation alignment with, and proactive teaming with Media and PR, and Sales Operations and Governance
- Supervisor for a small team of social media and listening professionals
Responsible for key areas controlled by a holistic unified social media platform:
- The Social Media & Listening Lead role within Enterprise Marketing & Communications is focused on Return on Marketing Investment, contributions to new business, cross-selling of Black & Veatch solutions and advancement of BVs brand in the market.
- The Lead will design, conduct and deliver the company’s overarching social digital media strategy (which will play a significant role and help guide the overarching digital marketing strategy), including employee advocacy, social listening, brand, and leadership engagement
- The leader will be responsible for hosting discovery sessions with stakeholders to understand business needs and will translate those into constructed queries that will monitor social conversation for internal teams as well as competitive brands, market and client analysis, programs, products, marketing campaigns and events.
- This professional dives deep into the data to uncover drivers of social media activity and sentiment, then translates the data into an actionable and compelling strategic communications approach.
- The leader will be accountable for deciphering what is important, meaningful data and then communicating the concise story in a way that allows the business to make decisions.
Included in the role are:
- OUTBOUND - Centralized platform to post high quality curated BV marketing content to all key social media platforms and drive employee advocacy for additional re-posting and social advocacy – includes analytics on employee postings and impact on impressions and re-posts
- INBOUND – Centralized AI-platform to manage real-time aggregation and analytics across multiple channels regarding active conversations that relate to the BV entities, markets & technologies, clients, regulations, employees etc. Data on trends, positive/negative sentiments and alerts on critical initiatives can be automated
- PROCESS – data is leveraged within the continuous media campaigns led by Marketing – solutions, PR, events and enables a real-time response to react, iterate and adjust on responses, marketing campaigns and provide actionable insights and alerts to leadership that may impact business continuity, reputation and overall client experience with BV. Curated content is centrally administered, intuitively discoverable by all employees and optimized/updated so that it can be exploited to its maximum potential
Preferred Qualifications
- Properly set expectations with stakeholders based on program scope, reporting schedules; and follow through on delivery.
- Excellent written and verbal communication skills and proven ability to transform data into a concise, compelling story.
- Ability to synthesize information and produce insightful and accurate analysis and recommendations.
- Highly organized and impeccable attention to detail. Able to handle multiple projects simultaneously and deliver accurate reports without grammatical or data errors.
- Strong sense of responsibility, takes ownership, self-starter and proactive attitude
- 7 to 10 years professional experience in marketing/business analytics, statistical analysis, predictive modelling or segmentation experience setting including social listening and media for global B2B organization
- Minimum 7 years experience in online/social analytics in a large company setting
- Previous supervisory experience
- Good Mix of Technical Understanding, Business Sense, Managerial/Connecting and Interpersonal skills
- Must be comfortable presenting insights to a variety of audiences
- Strong familiarity and understanding of social media platforms such as Facebook, Twitter, LinkedIn, Blogs, Forums, Instagram, Glassdoor, and Indeed required
- Strong strategic understanding of social listening from a business perspective
- Experience pulling data from social media listening/analytics tools such as Sprinklr, Signal AI, Oktopost, etc.
- Skilled user of MS Office Suite including Excel, PowerPoint
Minimum Qualifications
- Bachelor’s degree in graphics, design, or a related field; or equivalent experience
- 9+ years related experience
- All applicants must be able to complete pre-employment onboarding requirements (if selected) which may include any/all of the following: criminal/civil background check, drug screen, and motor vehicle records search, in compliance with any applicable laws and regulations.
Salary Plan
MAC: Marketing & Communications
Job Grade
007
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Black & Veatch is committed to being an employer of choice by creating a valuable work experience that keeps our people engaged, productive, safe and healthy.
Our comprehensive benefits portfolio is a key component of this commitment and offers an array of health care benefits including but not limited to medical, dental and vision insurances along with disability and a robust wellness program.
To support a healthy work-life balance, we offer flexible work schedules, paid vacation and holiday time, sick time, and dependent sick time.
A variety of additional benefits are available to our professionals, including a company-matched 401k plan, adoption reimbursement, tuition reimbursement, vendor discounts, an employment referral program, AD&D insurance, pre-taxed accounts, voluntary legal plan and the B&V Credit Union. Professionals may also be eligible for a performance-based bonus program.
We are proud to be a 100 percent ESOP-owned company. As employee-owners, our professionals are empowered to drive not only their personal growth, but the company’s long-term achievements - and they share in the financial rewards of the success through stock ownership.
By valuing diverse voices and perspectives, we cultivate an authentically inclusive environment for professionals and are able to provide innovative and effective solutions for clients.
Black & Veatch Holding Company, its subsidiaries and its affiliated companies, complies with all Equal Employment Opportunity (EEO) affirmative action laws and regulations. Black & Veatch does not discriminate on the basis of age, race, religion, color, sex, national origin, marital status, genetic information, sexual orientation, gender Identity and expression, disability, veteran status, pregnancy status or other status protected by law.
For our EEO Policy Statement, please click here . If you’d like more information on your EEO rights under the law, please click here and here .
Notice to External Search Firms: Black & Veatch does not accept unsolicited resumes and will not be obligated to pay a placement fee for unsolicited resumes. Black & Veatch Talent Acquisition engages with search firms directly for hiring needs.